Dentistry LIVE is the must-attend event of 2012 in which the whole dental team can gain huge benefit. The 2012 event offers an extensive Conference programme and an ideal occasion for team-bonding and education. All this as well as providing you with the opportunity of 16 hours of verifiable CPD over two days, maximising the benefits for the minimum time spent out of your practice. Due to popular demand the hands-on sessions will also be back, giving you the unique and invaluable opportunity to try new techniques first hand.

WHY ATTEND DENTISTRY LIVE

• WAC
• Business and Marketing
• Implant Symposium
• Current Concepts
• Hygiene and Therapy
• Team
• Anaesthetic and emergency
• Hands-on Session
• Enlighten Room
• Alternative Sessions

World Aesthetic Congress - Friday 25th May 2012

Time	Session	Lecture topic	Speaker(s)
08.30 - 09.30	Registration
09.30 - 11.00	1st session	New Opportunities for Enhancement in the Aesthetic Zone	Eric Van Dooren
11.00 - 11.30	Refreshment Break
11.30 - 13.00	2nd session	New Opportunities for Enhancement in the Aesthetic Zone Continued	Eric Van Dooren
13.00 - 14.00	Lunch Break
14.00 - 15.30	3rd session	Occlusal Principles & Materials Selection for Predictable Aesthetic Results: The application of the "functional aesthetic matrix".	Scott Finlay
15.30 - 16.00	Refreshment break
16.00 - 17.30	4th session	Occlusal Principles & Materials Selection for Predictable Aesthetic Results: The application of the "functional aesthetic matrix". Continued	Scott Finlay

World Aesthetic Congress - Saturday 26th May 2012

Time	Session	Lecture topic	Speaker(s)
09.00 - 09.25	Registration
09.25 - 09.30	Welcome Note
9.30 - 11.00	1st session	The Face of Cosmetic Dentistry Today	Bob Khanna
11.00 - 11.30	Refreshment Break
11.30 - 13.00	2nd session	Minimal and No-prep Ceramic Restorations	James Russell & Luke Barnett
13.00 - 14.00	Lunch Break
14.00 - 15.30	3rd session	Direct Anterior Composites Supported by Cosmedent	Jason Smithson
15.30 - 16.00	Refreshment break
16.00 - 17.30	4th session	Direct Anterior Composites - Continued Supported by Cosmedent	Jason Smithson

Business and Marketing - Friday 25th May 2012

Time	Session	Lecture topic	Speaker(s)
08.30 - 09.00	Registration
09.10 - 09.30	Welcome
09.30 - 11.00	1st session	What can a specialist adviser do for you? Supported by Money4Dentists	Bally Ark, Sunil Abeyewickreme, Cameron McCann, Paul Holborn & Richard Lishman
11.00 - 11.30	Refreshment Break
11.30 - 12.15	2nd session	Market your Surgery - Why You Can't Afford to Ignore Digital Supported by: Eight & Four	Amy McCulloch & Kate Ross
12.15 - 13.00	3nd session	How To Increase Your Practice Turnover Through Best Practice Marketing Supported by Dental Design	Nigel Reece
13.00 - 14.00	Lunch Break
14.00 - 15.30	4th session	Olympic Web Marketing Secrets Supported by Dental Focus Web Design	Krishan Joshi
15.30 - 16.00	Refreshment break
16.00 - 17.30	5th session	Rant, Rave or Recommend - Make the Patient Experience Your Competitive Advantage Supported by Design Equity	Nick Tasker & Sara Cottrell

Business and Marketing - Saturday 26th May 2012

Time	Session	Lecture topic	Speaker(s)
09.00 - 09.25	Registration
09.10 - 09.30	Welcome
9.30 - 11.00	1st session	Wealth Building	Trent Smallwood
11.00 - 11.30	Refreshment Break
11.30 - 13.00	2nd session	The Business of Dentistry - How to Compete in Today's Market Supported by Nucalm	Jim Poole
13.00 - 14.00	Lunch Break
14.00 - 15.30	3rd session	Productivity, Profitability and Performance; Applying Practice Management Data Supported by: Software of Excellence	Brian Weatherly
15.30 - 16.00	Refreshment break
16.00 - 17.00	4th session	Wesleyan Medical Sickness - The impact of pension reforms on the dental profession Supported by: Wesleyan Medical Sickness	Stuart Garlick

Implant Symposium - Friday 25th May 2012

Time	Session	Lecture topic	Speaker(s)
09.10 - 09.40	Registration
09.30 - 09.45	Welcome and chairman		Michael Norton
09.30 - 09.45	AM Chair		Michael Norton
09.45 - 11.00	1st session	Implants - A Need for Education?	Ashok Sethi
11.00 - 11.30	Refreshment Break
11.30 - 12.15	2nd session	Where do implants fit in to a modern treatment plan?	Mac Suleiman
12.15 - 13.00	3nd session	Understanding Implants - Design & Surface	David Holmes
13.00 - 14.00	PM Chair		Michael Norton
14.00 - 15.15	4th session	Scanning & Planning	Andrew Dawood
15.15 - 15.45	Refreshment break
15.45 - 17.00	5th session	Building Blocks - An Introduction to Implant Surgery	Stephen Jacobs
17.00 - 17.30	Summary and Q&A		Michael Norton

Implant Symposium - Saturday 26th May 2012

Time	Session	Lecture topic	Speaker(s)
09.00 - 09.15	Registration
09.15 - 09.30	Welcome and chairman		Eddie Scher
09.30 - 10.30	1st session	Building Blocks - An Introduction to Bone Grafting	Robert Adams
10.30 - 11.30	2nd session	Building Blocks - An Introduction to Fixed Restorations on Implants	Chris Butterworth
11.30 - 12.00	Refreshment Break
12.00 - 13.00	3rd session	Building Blocks - An Introduction to Removable Restorations on Implants	Nigel Rosenbaum
13.00 - 14.00	PM Chair		Eddie Scher
14.00 - 15.00	4th session	Periodontal & Peri-implant Perspectives - Different or the Same?	Kia Rezavandi
15.00 - 15.30	Refreshment break
15.30 - 16.30	5th session	Dentolegal - What's Your Risk?	Kevin Lewis
16.30 - 17.00	Summary and Q&A		Eddie Scher

Current Concepts - Friday 25th May 2012

Time	Session	Lecture topic	Speaker(s)
08.00 - 09.30	Registration
09.30 - 11.00	1st session	Think adhesion, not tooth reduction Supported by Evident	Raymond Bertolotti
11.00 - 11.30	Refreshment Break
11.30 - 13.00	2nd session	Quest for the best 'universal' bonding agent Supported by Evident	Raymond Bertolotti
13.00 - 14.00	Lunch Break
14.00 - 15.30	3rd session	The Perio Restorative Interface - Putting the Teeth in the Middle of the Smile.	Bill Robbins
15.30 - 16.00	Refreshment break
16.00 - 17.30	4th session	The Perio Restorative Interface - Putting the Teeth in the Middle of the Smile Continued	Bill Robbins

Current Concepts - Saturday 26th May 2012

Time	Session	Lecture topic	Speaker(s)
09.00 - 09.25	Registration
09.25 - 09.30	Welcome Note
9.30 - 11.00	1st session	Revalidating your Endodontic Technique Supported by Sybron Endo	Simon Cunnington
11.00 - 11.30	Refreshment Break
11.30 - 13.00	2nd session	Revalidating your Endodontic Technique - Continued Supported by Sybron Endo	Simon Cunnington
13.00 - 14.00	Lunch Break
14.00 - 15.30	3rd session	Invisalign and Veneers: the New Restorative Powerhouse	Trent Smallwood
15.30 - 16.00	Refreshment break
16.00 - 17.30	4th session	Invisalign and Veneers: the New Restorative Powerhouse Continued	Trent Smallwood

Hygiene and Therapy - Friday 25th May 2012

Time	Session	Lecture topic	Speaker(s)
09.00 - 09.30	Registration
09.30 - 11.00	1st session	Oral Cancer: An Emerging Pandemic?	Jo-Anne Jones
11.00 - 11.30	Refreshment Break
11.30 - 13.00	2nd session	Oral Cancer: An Emerging Pandemic? - Continued	Jo-Anne Jones
13.00 - 14.00	Lunch Break
14.00 - 15.30	3rd session	Power Hygiene in the Aesthetic Practice	Trent Smallwood
15.30 - 16.00	Refreshment break
16.00 - 17.30	4th session	The Mastery Series on Power Case Presentation	Trent Smallwood

Hygiene and Therapy - Saturday 26th May 2012

Time	Session	Lecture topic	Speaker(s)
09.00 - 09.25	Registration
09.25 - 09.30	Welcome Note
9.30 - 11.00	1st session	Caring For The Smile Makeover Generation - A Look at Managing Our Ageing Population and Their Restorative Work Supported by Philips Oral Healthcare	Mhari Coxon
11.00 - 11.30	Refreshment Break
11.30 - 13.00	2nd session	Implementing Change for Success Supported by Philips Oral Healthcare	Mhari Coxon
13.00 - 14.00	Lunch Break
14.00 - 15.30	3rd session	The Importance of Good Magnification & Lighting for Optimum Working Conditions Supported by Optident	Robert Bridgewater
15.30 - 16.00	Refreshment break
16.00 - 17.30	4th session	21st Century Essential Screening Supported by Optident	Michaela O'Neil

Team - Friday 25th May 2012

Time	Session	Lecture topic	Speaker(s)
08.30 - 09.30	Registration
09.30 - 11.00	1st session	The Human Spark of Dentistry	Gary Zelesky & Mervyn Druian
11.00 - 11.30	Refreshment Break
01.30 - 13.00	2nd session	The Human Spark of Dentistry Continued	Gary Zelesky & Mervyn Druian
13.00 - 14.00	Lunch Break
14.00 - 15.30	3rd session	Communicating with impact! The Silent Power of a Great Team	Jo-Anne Jones
15.30 - 16.00	Refreshment Break
16.00 - 17.30	4th session	Communicating with impact! The Silent Power of a Great Team Continued	Jo-Anne Jones

Team - Saturday 26th May 2012

Time	Session	Lecture topic	Speaker(s)
09.00 - 09.25	Registration
09.25 - 09.30	Welcome Note
9.30 - 11.00	1st session	Diagnosing "Active" Infection in Periodontal Disease Supported by: Optident	Jack Wilkens
11.00 - 11.30	Refreshment Break
11.30 - 13.00	2nd session	Power Bleaching Vs Home Bleaching	Wyman Chan
13.00 - 14.00	Lunch Break
14.00 - 15.30	3rd session	Profitable Perio for the caring Practice	Mervyn Druian
15.30 - 16.00	Refreshment break
16.00 - 17.30	4th session	Rules of connecting	Melonie Prebble

Anaesthesia - Friday (only) 25th May 2012

Time	Session	Lecture topic	Speaker(s)
08.30 - 09.35	Registration
09.30 - 11.00	1st session	What's New in Local Anaesthesia; Drugs and Technique Supported by Septodont	Stanley Malamed
11.00 - 11.30	Refreshment Break
11.30 - 13.00	3rd session	What's New in Local Anaesthesia; Drugs and Technique - Continued Supported by Septodont	Stanley Malamed
13.00 - 14.00	Lunch Break
14.00 - 15.30	4th session	What's New in Local Anaesthesia; Drugs and Technique - Continued Supported by Septodont	Stanley Malamed
15.30 - 16.00	Refreshment break
16.00 - 17.30	4th session	What's New in Local Anaesthesia; Drugs and Technique - Continued Supported by Septodont	Stanley Malamed

Hands on & Demos - Friday 25th May 2012

Time	Session	Lecture topic 1	Lecture topic 2
09.10 - 09.30	Welcome note
09.30 - 11.00	1st session	Hands on workshop on Posterior Composites (20 max) Supported by: Ivoclar Vivadent This session must be pre-booked at a cost of £75 +VAT. To book call 0800 371652	Trent Smallwood
11.00 - 11.30	Refreshment Break
11.30 - 13.00	2nd session	Hands on workshop on Posterior Composites Part Two Supported by: Ivoclar Vivadent	Trent Smallwood
13.00 - 14.00	Lunch Break
14.00 - 15.30	3rd session	Cerec lecture & demonstration	Julian Caplan
15.30 - 16.00	Refreshment break
16.00 - 17.30	4th session	Passionate about Dentistry?	James Goolnik & Seema Sharma

Hands on & Demos - Saturday 26th May 2012

Time	Session	Lecture topic 1	Lecture topic 2
09.10 - 09.30	Welcome note
09.30 - 11.00	1st session	The Global Diagnosis	Bill Robbins
11.00 - 11.30	Refreshment break
11.30 - 13.00	2nd session	The Global Diagnosis Continued	Bill Robbins
13.00 - 14.00	Lunch Break
14.00 - 15.30	3rd session	The Importance of Case Selection by Demonstrating the Key Elements Involved in Mechanically Preparing Root Canals Supported by Sybron Endo Session 1 - £75 +VAT (Max 12 people). To book call 0800 371652	Simon Cunnington
15.30 - 16.00	4th session	The Importance of Case Selection by Demonstrating the Key Elements Involved in Mechanically Preparing Root Canals Supported by Sybron Endo Session 2 - £75 +VAT (Max 12 people). To book call 0800 371652	Simon Cunnington

Enlighten Room - Friday 25th May 2012

Time	Session	Lecture topic	Speaker(s)
08.30 - 09.30	Registration
09.30 - 11.00	1st session	Enlighten Fluorinex Certification Free enlighten B1 Guaranteed kit	Dr Payman Langroudi
11.00 - 11.30	Refreshment Break
11.30 - 13.00	2nd session	Online marketing master class	Dr Prav Solanki
13.00 - 14.00	Lunch Break
14.00 - 15.30	3rd session	Finding the key points in creating functional and aesthetic direct posterior restorations using composite resin	Dr Andrew Chandrapal
15.30 - 16.00	Refreshment break
16.00 - 17.30	4th session	Enlighten Fluorinex Certification Free enlighten B1 Guaranteed kit	Dr Payman Langroudi

Enlighten Room - Saturday 26th May 2012

Time	Session	Lecture topic	Speaker(s)
09.00 - 09.25	Registration
09.25 - 09.30	Welcome Note
9.30 - 11.00	1st Session	Enlighten Fluorinex Certification Free enlighten B1 Guaranteed kit	Dr Payman Langroudi
11.00 - 11.30	Refreshment Break
11.30 - 13.00	2nd session	Secrets of top performing dentists & teams	Gary Zelesky
13.00 - 14.00	Lunch Break
14.00 - 15.30	3rd Session	Enlighten Fluorinex Certification Free B1 Guaranteed kit	Dr Payman Langroudi
15.30 - 16.00	Refreshment break
16.00 - 17.30	4th Session	Secrets of top performing dentists & teams	Gary Zelesky

Alternative Sessions - Friday 25th May 2012

Time	Session	Lecture topic	Speaker(s)
09.10 - 09.30	Welcome note
09.30 - 11.00	1st session	Contemporary dental implant systems: Clinical, biological and mechanical aspects Supported by Biodenta Swiss AG	Dr. Urs Brodbeck & Mr. Holger Zipprich
11.00 - 11.30	Refreshment Break
11.30 - 13.00	2nd session	An overview and update on facial aesthetics with a live demonstration Supported by Allergan	Gertrude Huss
13.00 - 14.00	Lunch Break
14.00 - 15.30	3rd session	"To Whiten or Not To Whiten....That is the question" Supported by Philips Zoom!	Zaki Kanaan
15.30 - 16.00	Refreshment break
16.00 - 17.30	4th session	"It'll be all-White on the night" Supported by Philips Zoom!	Zaki Kanaan

Alternative Sessions - Saturday 26th May 2012

Time	Session	Lecture topic	Speaker(s)
09.10 - 09.30	Welcome note
09.30 - 11.00	1st session	You only get what you give! Supported by: Bridge2Aid	Ian Wilson, Chris Barrow, Mark Topley & Shaenna Loughnane
11.00 - 11.30	Refreshment break
11.30 - 13.00	2nd session	Total Facial Sculpting Masterclass	Bob Khanna
13.00 - 14.00	Lunch Break
14.00 - 15.30	3rd session	Contemporary dental implant systems: Clinical, biological and mechanical aspects Supported by Biodenta Swiss AG	Dr. Urs Brodbeck & Mr. Holger Zipprich
15.30 - 16.00	4th session	The 'Social Business' Gap! The Dental Practice Social Media Blueprint, to Avoid Getting Stuck on the Wrong Side!	Brendon Macdonald

Jason Smithson

Qualified at the Royal London Hospital in 1995 and having recently achieved Diplomat Status in Restorative Dentistry from the Royal College of Surgeons (England), Jason's specific interest is direct composite resin artistry and minimally invasive all ceramic restorations. He has presented to dentists on this topic all over the world, is a clinical lecturer to final year students at The Peninsula Dental School, Cornwall, UK and is involved in postgraduate dental teaching in both the Cornwall & Isles of Scilly and Plymouth Foundation Dental Practitioners Schemes.

Jason has published at International level and is one of only two UK dentists ever to have an article accepted by the prestigious AACD journal: The Journal of Cosmetic Dentistry. He is a past Chairman of The Cornwall Independent Practitioner's Group: one of the largest independent study groups in the UK and in 2009, he was awarded the Pankey Scholarship and in 2011 was voted in the "Top 20 Most Influential Dentists" by Dentistry Magazine.

Eric Van Dooren

Dr. Van Dooren attended the Katholieke Universiteit Leuven, Belgium, where he received his dentistry degree in 1982. After graduating, he opened a private practice in Antwerp, Belgium, which is limited to periodontics, fixed prosthodontics, and implants. Currently, Dr. Van Dooren is a Visiting Professor in Belgium as well as an active member of the European Academy of Esthetic Dentistry. In addition, he is a member of the editorial staff of Teamwork (Germany) and a member of the Belgian Dental Society.

Dr. Van Dooren lectures nationally and internationally, mainly on aesthetics, implants and aesthetic periodontal surgery. He has published several articles in international journals and is co-author of The Art of Smile.

Dr Bob Khanna

Dr Bob Khanna is a Cosmetic and Reconstructive Dental Surgeon. He runs successful clinics in Ascot and Reading and carries out a full spectrum of treatments from Aesthetic Dentistry, Surgical Implantology and bone regeneration procedures to full mouth rehabilitation.

He was one of the first Dental surgeons in the World to venture into facial aesthetic procedures utilising Botulinum Toxin and Dermal Fillers in 1997. Shortly after, due to his success with such treatments he pioneered the concept of hands on training courses for other medical and dental professional colleagues and helped develop Dento-facial aesthetics globally.

Internationally renowned as a leading lecturer, trainer and expert in aesthetic medicine, Dr. Khanna has trained over 12,000 Doctors, Dentists and Plastic Surgeons in non-surgical facial rejuvenation procedures and has pioneered many of the techniques. He has helped develop the art of 'Total Facial Sculpting' and many of his students have progressed in to teaching themselves. Indeed, the training format, style and methods utilised at 'The Dr. Bob Khanna Institute' are used as a benchmark for other courses and for the indemnity providers.

Scott Finlay

Dr. Finlay graduated with honors from University of Maryland, Baltimore College of Dental Surgery and a GPR program at a Washington DC Area Trauma Hospital. He was Accredited by the American Academy of Cosmetic Dentistry in 2007 and received his Fellowship in 2010.

He currently serves as an Examiner and was elected to a seat on the American Board of Cosmetic Dentistry for Accreditation and is a Contributing Editor for the Journal of Cosmetic Dentistry presenting the Examiner's Perspective. He is also the author of the recent revision of Contemporary Concepts in Smile Design, which is the criteria guide that serves as a basis for Accreditation in the AACD. Dr. Finlay is a Senior Faculty Member for the Dawson Academy. He teaches contemporary functional concepts related to esthetics and restoring anterior teeth in a 'hands on' format.

He has contributed articles that have appeared in professional journals such as the Journal of Cosmetic Dentistry, Dentistry Today, Vistas and Dentistry (UK). He began his practice in Annapolis, Maryland in 1987 (www.AnnapolisSmiles.com) with a special emphasis on esthetic and restorative dentistry. Dr. Finlay is a Fellow in the Academy of General Dentistry and has been awarded 4 gold metals in the AACD annual Smile Gallery. He is perennially voted the Best Cosmetic/Restorative Dentist in the Greater Annapolis area by a jury of his peers. He has appeared on Baltimore FOX 45 Morning News and two other health television programs as an expert in dental esthetics.

James Russell

Dr James Russell is a director of the BACD. He practices at The London Smile Clinic, twice winner at The Practice of the Year Awards.

James has been awarded the highly prestigious British Academy of Cosmetic Dentistry (BACD) Accreditation in recognition of excellence in cosmetic dentistry, the youngest dentist to achieve this and one of only 8 in the UK.

James' work has been widely published in the dental press and he regularly lectures and instructs dentists on the art and science of cosmetic dentistry both in the UK and abroad, recently he has helped develop new techniques for the ethical provision of cosmetic dentistry utilising the Inman Aligner.

His opinions and skills are increasingly featured in magazines, on radio and James is the dental expert providing advice and treatment on Channel 4's highly popular, prime-time, Embarrassing Bodies program.

Luke Barnett

Luke started his career in technical dentistry in 1976, and after qualifying took a specialist interest in dental ceramics setting up his own business in 1985. Luke and his team have established themselves as one of the UK`s most influential ceramic specialists working out of his state of the art facility in Watford, Herts. He is a founding member of the BACD and was Chairman of the laboratory committee up to November 2007, he remains on the Board of directors at sub-committee level and sits on in Accreditation board of examiners. He is the first Technician to achieve the levels of excellence required to obtain BACD Accreditation. He is a sustaining member of the American Academy of Cosmetic Dentistry.

Trent Smallwood

Trent is a motivated dental professional specialising as an advanced aesthetic dentist, with emphasis in comprehensive aesthetic rehabilitation. He is an international speaker in areas of comprehensive rehabilitation, Invisalign instruction, over-the-shoulder programmes, building wealth and practice development. His goal is to surround himself with like-minded individuals with the ideal of quality dentistry in mind.

Since 1997 Trent has been a Comprehensive Aesthetic Dentist at the Centre For Contemporary Dental Concepts in Tempe, Arizona where he practices 4 days a week. Since 2011 Trent has also been heavily involved in Lecturing on the International circuit. He also finds time to be Associate Editor of the Journal Cosmetic Dentistry, a Senior Board Member of the Academy of Comprehensive Esthetics (ACE) as well as president & CEO of a variety of entrepreneurial dental businesses.

Krishan Joshi

Krishan Joshi aka The Master is the Internet Marketing Director at Dental Focus ® Web Design www.dental-focus.com

He established Dental Focus ® in 2001 at the London School of Economics (LSE) whilst gaining a BSc in Accounting & Finance.

Between 2002-2005, he co-founded the Mouth Cancer Foundation with his inspirational father Dr Vinod Joshi, Consultant in Restorative Dentistry.

He has spent over 10 years at Dental Focus ® creating over 500 dental practice websites with 1,000's of Google Page 1 rankings and won over 20 Dentistry Website Awards. In March 2011, at 29 years old, he was voted #4 in the "Dentistry Top 50" most influential.

Krishan's daily inspiration comes from working closely with Chris Barrow, MD of Barrow Kwong Hing Holdings Ltd.

Sunil Abeyewickreme

Sunil Abeyewickreme is an experienced and highly respected lawyer in the field of dental healthcare. He has acted for numerous dentists and has particular experience of dealing with Primary Care Trusts and resolving disputes between associates and practice owners. His non-contentious experience extends to the procurement of NHS dentistry, the drafting of associate, hygienist, therapist contracts and compliance with regulations associated with the practice of dentistry.

Sunil has advised extensively on the legality of tooth-whitening. He has considerable experience in the areas of regulatory law, commercial dispute resolution and employment law. Sunil is often sought to advise on public law matters involving the NHS dental contract.

Cameron McCann

Cameron is a legal graduate with over 14 experience of new business development and relationship management. He has developed into an accomplished middle man within the dental markets and is experienced in dealing with both business owner and principals within a practice.

Originally from Nottingham, he now lives in the West midlands, is a committed father and husband and has all of the grey hairs to prove it.

Richard Lishman

Richard moved to the Midlands over 20 years ago to start his career in Financial Services. He set up practice in the 90's and subsequently co-founded 'money4dentists' where he is now the principal. Richard has developed money4dentists into the leading specialist IFA and multi award winning firm it is today.

Richard is a member of the Association of Specialist Providers to Dentists (ASPD) and is married to Jane, who is a dentist as well as being Clinical Director of money4dentists. Richard is well known within dentistry and has a Yorkshireman's passion for saving money and tax, and passes on this valuable knowledge to clients as well as providing sound financial planning to help them achieve their financial objectives.

Amy McCulloch

Amy McCulloch founded eight&four in 2008 along with Kate Ross. eight&four is a 360 degree digital marketing agency; specialising in web development, search engine marketing, email marketing and social media management services. Its aim is to provide cost-effective, transparent internet marketing solutions that will enhance brands and industry reputation. They effectively aim to become their clients' out-of-house digital marketing department.

Their passion for digital marketing is because it is so measurable - meaning companies can carefully track, evaluate and optimise all their marketing initiatives, and so present an ongoing transparent view of just how effective their work is.

Kate Ross

Kate Ross founded eight&four in 2008 along with Amy McCulloch. eight&four is a 360 degree digital marketing agency; specialising in web development, search engine marketing, email marketing and social media management services. Its aim is to provide cost-effective, transparent internet marketing solutions that will enhance brands and industry reputation. They effectively aim to become their clients' out-of-house digital marketing department.

Their passion for digital marketing is because it is so measurable - meaning companies can carefully track, evaluate and optimise all their marketing initiatives, and so present an ongoing transparent view of just how effective their work is.

Nigel Reece

Nigel founded Dental Design – the leading design and marketing agency for the dental profession - back in 2000, its key focus; delivering dental marketing strategies with measurable ROI, through website design, SEO/PPC, social media, e-mail marketing and much more.

Following a successful career in sales and marketing management, which included Blue Chip organisations such as Marks & Spencer, Mars and BUPA, Nigel established Dental Design, a company which has enjoyed great success since its inception, and today helps many practices across the UK to develop and maintain a professional and assured marketing presence.

Nigel has a particular interest in digital marketing and a real passion for driving businesses forward through a blend of creative and marketing skills.

Sara Cottrell

Sara has a natural inclination to be direct and determined, able to analyse key issues and barriers to performance. Sara enjoys getting to the core of a problem and identifying clear actions to make progress and create opportunities to grow business. Her particular expertise extends from guiding early stage owner managed practices to strategic planning, leadership and HR development in larger organisations.

Jim Poole

Mr. Poole is an accomplished business executive with extensive experience in the dental, healthcare, biotechnology, market research, and IT industries. He has been a leader of people, projects, and organizations for the past 20 years. Mr. Poole possesses a remarkable ability to influence behaviors and achieve uncommon results. Mr. Poole has successfully launched global products, managed growth strategies, and effectively optimized business operations for both large and small organizations. He has a profound understanding of business principles that enables him to simplify the most complex issues. Throughout his career, Mr. Poole has learned the idiosyncrasies of several industries, which has allowed him to identify and capitalize on numerous business endeavors.

Mr. Poole serves on the board of directors of several medical device firms throughout the world. He is a recognized business leader, speaker, and accomplished author. He has published over 20 articles in industry trade journals. Mr. Poole earned a BA in Psychology from the University of Massachusetts in Amherst and an MBA in International Business/Marketing from Babson College.

Greg Clay

Greg Clay is Sales and Marketing Director at Software of Excellence, a world leader in practice management systems and clinical efficiency. He joined the company in December 2009 and is a 'seasoned professional' who brings many years experience leading sales and marketing teams within a variety of software businesses.

Stuart Garlick

Stuart Garlick joined Wesleyan in 2005 as a specialist dental Financial Consultant, becoming Area Manager the following year. His qualifications include the Chartered Institute of Insurance Diploma and he has over 20 years' experience in financial services.

Stuart and his team of Financial Consultants work exclusively with dental professionals across Dorset, Essex, Hampshire, Hertfordshire, Kent, London, Surrey and Sussex. Each Consultant is trained by Wesleyan Medical Sickness to understand the unique career paths of dentists and to give financial advice tailored to meet their specific needs. With an expert knowledge of the NHS Pension Scheme, Stuart is able to demonstrate how changes to pension legislation can affect self-employed, salaried and incorporated practitioners and can help dentists keep their retirement plans on track.

Bally Ark

Bally Ark graduated with a degree in Money, Banking and Finance from Birmingham University in 1990 and joined BDO Binder Hamlyn. He worked on various assignments for small to medium sized owner managed businesses. Having qualified as a Chartered Accountant in 1994, Bally moved to Arthur Andersen and it was there that Bally matured into an all-round business adviser.

Bally qualified as a Chartered Tax Adviser in 1998 and joined the Tax Investigations Practice within Arthur Andersen. Working alongside a team of senior ex-HMRC officers, Bally worked on a large number of cases defending clients against serious enquiries instigated by the prosecution arm of HMRC under Hansard or Code 9. Bally also lectured extensively throughout the UK to Accountants, Lawyers, Bankers and other professionals on dealing with Tax Enquiries by HMRC and Special Compliance Office.

Ashok Sethi

Dr. Sethi has pioneered, in the UK and internationally, the art and science of surgical and restorative implant dentistry for 31 years in his private Harley Street practice. His practice is totally dedicated to implant dentistry routinely receives referrals from his eminent colleagues. His systematic application of sound biological principles, research data and clinical experience have resulted in outstanding success rates in terms of predictability as well as aesthetic and functional outcome.

A founding member and past president of the Association of Dental Implantology (UK), he has been designing courses and teaching postgraduates for 20 years at programmes run by the Royal College of Surgeons, the University of Lille, and in the private sector. He is a Board Member of the Faculty of General Dental Practitioners. He has conceived and is the founding Director of the Diploma in Implant Dentistry, of the Royal College of Surgeons of England, which for the first time enables practicing practitioners to combine their education and training with a busy successful practice.

Nigel Rosenbaum

Nigel is principal of a specialist dental practice where he undertakes all aspects of implant and advanced restorative/reconstructive dentistry. Nigel's work involves treatment of patients who are missing teeth; either missing one or several teeth, and some missing all of their teeth. His principal interest lies in replacing missing teeth and striving for natural appearance and function and he is also highly involved in training, teaching and mentoring dentists in implant dentistry.

Nigel qualified as a dentist in 1988 from the University of Manchester. In 1999 he gained Membership of the Faculty of General Dental Practice of the Royal College of Surgeons, England. His dental implant training started in 1997 when he enrolled on the 1-2-1 Implant Training Course at the Charles Clifford Dental Hospital in Sheffield, accepted now by the General Dental Council as the "gold standard" for implant training. Following completion of that training, he undertook a Masters Degree in Oral and Maxillofacial Implantology at the University of Sheffield, completing this in 2003 and becoming one of the first dentists to achieve a Masters Degree in Dental Implantology in the UK.

Michael Norton

Dr. Michael R. Norton graduated from the University of Wales, School of Dental Medicine, in 1988. He runs a world renowned practice dedicated to implant & reconstructive dentistry in Harley Street, London. He is a specialist in oral surgery and in 2007 received the prestigious Fellowship of the Royal College of Surgeons (Edinburgh) by award, for his contribution to the field of implant dentistry.

Dr. Norton is both Board Member & Fellow of the Academy of Osseointegration (AO) and is Past President of the Association of Dental Implantology (ADI), UK. He was recently awarded the highest accolade of the ADI and became its fourth Honorary Life Member. He is past editor of the AO's Academy News and is currently Associate Editor of the acclaimed International Journal of Oral & Maxillofacial Implants (JOMI). He also serves as a referee for a number of other peer-review journals.

Eddie Scher

Eddie Scher is a specialist in oral surgery and prosthodontics. He is a visiting professor of implantology at Temple University, Philadelphia, and is Editor-in-chief of Implant Dentistry Today.

Stephen Jacobs

Stephen Jacobs qualified from Birmingham University in 1985 and went into general dental practice. He started in implant dentistry in 1992 and since then has placed / restored over 4000 implants, and carried out over 700 sinus grafts.

His training was carried out in the UK, USA and continental Europe and he now lectures extensively on all aspects of dental Implantology throughout continental Europe and the UK. Stephen now runs an implant referral practice in Glasgow, UK, where all aspects of implant and reconstructive dentistry are carried out. As well as practising, Stephen currently mentors several dentists and is experienced with many implant systems.

Stephen is the Immediate Past President of the Association of Dental Implantology and an active member of the Academy of Osseointegration. He is a founding Board member of PEERS UK. He is on the editorial board of three journals and runs a variety of courses at his practice, including a comprehensive year course for those willing to get started in the field of Implantology, sinus grafting and restorative programs.

Kevin Lewis

Kevin Lewis qualified from The London Hospital in 1971. He spent 20 years in full time general dental practice and 10 further years practising part time. He became involved in the dento-legal field in 1989, firstly as a member of the Board of Directors of Dental Protection, then (1992) as a full time dento-legal adviser and since 1998 as Dental Director. He became a member of the Council (Board of Directors) of the Medical Protection Society in 2003 and is a member of the senior management team of MPS.

He writes and lectures regularly all over the world, having been an invited speaker at seven FDI World Dental Congresses since 1995 and a guest speaker at the conferences of 15 national dental associations.

Kiq Rezavandi

Kia Rezavandi is a registered specialist in periodontics. He qualified from the Royal London Hospital in 1993, and has been in practice restricted to periodontics since 1997 as well as previously held positions at King's College London as a specialist clinical teacher. He is committed to post graduate education and has lectured in the field of periodontics and implants both in the UK and abroad. Kia has been involved in implant dentistry since 1998 and has a wide range of experience in both the surgical and the restorative aspects of implant treatment. His area of interest lies in the management of the periodontally compromised dentition.

David Holmes

David Holmes qualified in Australia in 2002 and since then has focused on his chosen field of implants. To get to the top of his chosen area of specialisation, he left his native Australia to study in the United States, and has now moved to Europe to build his skill and his reputation.

David currently divides his time between Michael Norton's Harley Street practice, as well as practices in Putney and Ashford, Kent, while continuing to study implantology.

Chris Butterworth

Chris is a consultant in Restorative Dentistry based between the regional maxillofacial unit at Aintree and the Liverpool University Dental Hospital. He is the lead clinician for dental implants at the Dental Hospital and also leads the oral rehabilitation service in Merseyside for the rehabilitation of oral cancer patients. He holds an honorary lecturer's contract with the University of Liverpool.

He has extensive experience in the treatment planning, surgical placement and restoration of dental implants. He is interested in the use of computerized dental implant planning techniques for complex cases and in quality of life outcomes following dental implant treatment.

He is a member of the Association of Dental Implantology, the British Association of Head and Neck Oncology and a council member of the British Society for the study of Prosthetic Dentistry. He sits on the specialist advisory committee for Restorative Dentistry at the Royal College of Surgeons of England and examines at all levels of postgraduate examinations in Restorative Dentistry. He has contributed significantly to the scientific literature and lectures on a regular basis within the UK. He sits on the Specialist advisory Board for the Diploma in Implant Dentistry examination at the Royal college of Surgeons of Edinburgh.

Robert Adams

Robert Adams is an Associate Teaching Fellow for the Warwick University MSc in Dental Implantology, Rob also teaches both the surgical and restorative aspects of implant treatments at Cardiff Dental Hospital. Rob is also a clinical coach for the Astra-Tech dental implant system.

Rob lectures nationally on implant surgery and bone grafting and has spoken at the joint conference of the British Association of Oral Surgery (BAOS) / European Federation of Oral Surgery Societies (EFOSS) and the Association of British Academic Oral Surgeons (ABAOMS).

Raymond Bertolotti

Raymond Bertolotti has been credited with single handedly changing the face of dentistry, perhaps best known for introducing "total etch" to North America in 1984. The sectional Contact Matrix system "Microprime", "Microetcher" sandblasting and intraoral tin-plating are also his innovations. His formula is highest quality, efficient, esthetic, minimally invasive dentistry. In his private practice, adhesion replaces tooth destruction.

Dr. Bertolotti received his D.D.S. degree from the University of California, San Francisco, after working as a Ph.D. metallurgical and ceramic engineer at Sandia National Laboratories. He is currently Clinical Professor in Biomaterials Science at the University of California, teaches part time at Loma Linda University in California and is a visiting honourary lecturer at Warwick University.

Simon Cunnington

Simon Cunnington is a Diplomate of the American Board of Endodontics and a specialist in Endodontics UK (accepted onto the UK specialist list in 1999), as well as being a specialist member of the ESE.

He completed his undergraduate training at Guy's Hospital, UK and his graduate training at Northwestern University, Chicago, USA. After graduating he became an Associate Professor in the Department of Endodontics before returning to the UK.

He spent 10 yrs as firstly a Clinical Lecturer and then Senior Clinical Lecturer at the Eastman Dental Hospital, London until 1996 and was the first European to pass the American Board Examinations and the 2nd non-US Diplomate in the world.

Bill Robbins

J. William Robbins, D.D.S., M.A., maintains a full-time private practice and is Clinical Professor in the Department of General Dentistry at the University of Texas Health Science Center at San Antonio Dental School. He graduated from the University of Tennessee Dental School in l973 having completed a rotating internship at the Veterans Administration Hospital in Leavenworth, Kansas and a 2-year General Practice Residency at the V.A. Hospital in San Diego, California.

Dr. Robbins has published over 80 articles, abstracts, and chapters on a wide range of dental subjects and has lectured in the Untied States, Canada, Mexico, South America, Europe, the Middle East and Africa. He co-authored a textbook, Fundamentals of Operative Dentistry - A Contemporary Approach, which is published by Quintessence, and is in its 3rd edition. He has won several awards including the Presidential Teaching Award at the University Of Texas Health Science Center, the 2002 Texas Dentist of the Year Award, and the 2003 Honorary Thaddeus V. Weclew Fellowship Award from the Academy of General Dentistry, and the 2010 Saul Schluger Award given by the Seattle Study Club. He is a diplomate of the Federal Services Board of General Dentistry and the American Board of General Dentistry and is a past president of the American Board of General Dentistry. He is a member of several organizations including the American College of Dentists, the International College of Dentists, the American Dental Association, the American Academy of Restorative Dentistry, the Southwest Academy of Restorative Dentistry, the Academy of General Dentistry and the Academy of Operative.

Trent Smallwood

Trent is a motivated dental professional specialising as an advanced aesthetic dentist, with emphasis in comprehensive aesthetic rehabilitation. He is an international speaker in areas of comprehensive rehabilitation, Invisalign instruction, over-the-shoulder programmes, building wealth and practice development. His goal is to surround himself with like-minded individuals with the ideal of quality dentistry in mind.

Since 1997 Trent has been a Comprehensive Aesthetic Dentist at the Centre For Contemporary Dental Concepts in Tempe, Arizona where he practices 4 days a week. Since 2011 Trent has also been heavily involved in Lecturing on the International circuit. He also finds time to be Associate Editor of the Journal Cosmetic Dentistry, a Senior Board Member of the Academy of Comprehensive Esthetics (ACE) as well as president & CEO of a variety of entrepreneurial dental businesses.

Jo-Anne Jones

Jo-Anne Jones has become a well recognized international speaker for the profession of dental hygiene and the President of RDH CONNECTION Inc. a consulting and training company dedicated to excellence in dental education.

Having a career that has spanned over 3 decades, Jo-Anne's experience has encompassed clinical practice, education, international lecturing and is published both nationally and internationally. Jo-Anne has been appointed to serve on the advisory board for Dentistry Today and is a faculty member of RDHU, Canada's Advanced Dental Hygiene Continuing Education Centre. Jo-Anne has been invited to join the 2012 CE Leaders by Dentistry Today.

Mhari Coxon

Mhari has 20 years experience in dentistry, working as a nurse, receptionist, oral health advisor and ultimately hygienist in a variety of practice environments. She is passionate about her profession. At present, she works clinically at least 35 weeks of the year in Central London managing a very busy appointment book.

A superb natural communicator and motivator, Mhari keeps teams moving in one direction, using clear goals and targets to complete each phase of development. From Chairing the London BSDHT for 3 years, and working as an MD; Mhari excels at motivating and co-ordinating a team and utilising skills, decentralising leadership and developing self efficacy in members.

Throughout her career Mhari has developed hygiene protocols and plans in practices which have continued to be used with great success. Since scope of practice in 2006, she has developed a team package for use in practice which is rewarding to the staff and financially rewarding to the practice. Mhari is Clinical Director for CPDforDCP Ltd, a training company offering motivational and interactive development courses to the dental team.

Michaela O'Neill

Michaela O'Neill qualified from Kings College Hospital, London in 1991 and took up a staff Hygienist post there on graduation. Having worked in a variety of different types of practice from private, NHS and hospitals in London, she returned to Belfast in 1998 taking up a tutors post at Queens University. On returning, Michaela gained FAETC and taught at Queens University Belfast School of DentalHygiene, sometimes treating patients in a consultant clinic and has been involved with research projects at Queens University as well as maintaining a part time clinical role in practice over the years. She has also lectured throughout the UK on topics of concern for the practicing Hygienist and Therapist.

Michaela represents Northern Ireland at National level on the BSDHT council and is an Honorary Member of the Irish Dental Hygienist Association. Michaela remains committed to develop the continued education for Professions Complimentary to Dentistry and to increase the profile and role of Dental Hygienists.

Trent Smallwood

Trent is a motivated dental professional specialising as an advanced aesthetic dentist, with emphasis in comprehensive aesthetic rehabilitation. He is an international speaker in areas of comprehensive rehabilitation, Invisalign instruction, over-the-shoulder programmes, building wealth and practice development. His goal is to surround himself with like-minded individuals with the ideal of quality dentistry in mind.

Since 1997 Trent has been a Comprehensive Aesthetic Dentist at the Centre For Contemporary Dental Concepts in Tempe, Arizona where he practices 4 days a week. Since 2011 Trent has also been heavily involved in Lecturing on the International circuit. He also finds time to be Associate Editor of the Journal Cosmetic Dentistry, a Senior Board Member of the Academy of Comprehensive Esthetics (ACE) as well as president & CEO of a variety of entrepreneurial dental businesses.

Robert Bridgewater

Rob has worked within the field of Magnification and Lighting Systems for nearly ten years. This includes both Loupes and also Microscopes. In addition to working closely with the dental profession, Rob has also spent time with various specialties within the medical field. These include plastic surgery, ENT, vascular, oral and maxillofacial Surgeons, Registrars and SHOs. This involvement has also included time in theatre for some of the most intricate cases where Magnification and Lighting is essential. Rob has also travelled extensively in America working with various dental schools where it is encouraged very early on to use magnification and lighting for all of their work, with an emphasis on ergonomics and posture.

Gary Zelesky

One word that encapsulates Gary: PASSION. Gary's exciting, enthusiastic energy and explosive humour are definitely memorable, but it is his PASSION for life and the audience and his ability to connect with them in a way few do that makes Gary such a demanded speaker.

Gary started speaking back in the 1970's to a group of young people whom Gary was challenging to take their life to the next level. Gary's love for people and his desire to see them take their life to next level is what propelled him to speak to those in need of motivation and hope. One thing Gary understood all to well was the need for hope, as a young child Gary was abused by his alcoholic step father and abandoned by his mother. Regardless of the difficult surroundings that Gary found himself in, he also found, if you look-if you choose, there are also incredible human beings who do believe in you.

Mervyn Druian

The dentist behind many recognisable, famous and beautiful smiles Mervyn has over 30 years of experience; and in 1983 he caused a phenomenon in UK dentistry, when he became the first UK dentist to introduce the practice of porcelain veneers. He was also the first to pioneer tooth whitening. Since then, Mervyn's cosmetic and aesthetic work has become world renowned and he frequently lectures and teaches around the world. Not only is Mervyn recognised by his peers as one of the leading innovators, but he is often heralded by beauty editors as "the leading expert in cosmetic dentistry" and was the principle dentist on Extreme Makeovers UK.

Mervyn is a member of the British Academy of Cosmetic Dentistry (BACD). He is currently on the editorial board of Private Dentistry and Dental Aesthetics and is also on a number of advisory committees of the British Dental Association (BDA). In 2007 Dr Mervyn Druian's work received one of the highest accolades, when he was placed on the distinguished American Academy of Cosmetic Dentistry's (AACD) Presidents Honour Role, one of very few dentists in the UK to receive such an honour.

Wyman Chan

Famed for his A List clientele - Cheryl Cole, Jessie J, Adele, Dr Wyman Chan qualified at Guy's Hospital Dental School, London thirty years ago. Having built his West End practice, he spotted a burgeoning demand for 'a Hollywood smile in your lunch hour.' In 2002, he opened Britain's first dental clinic specialising in tooth whitening, Smile Studio London where he began applying his patented, award-winning inventions.

Dr Chan is the Clinical Associate Teacher at Warwick Dentistry, University of Warwick, England. He regularly publishes his work in eminent dental journals and lectures internationally. He is on the editorial boards of Private Practice Dentistry and Aesthetic Dentistry Today. The founder of the Smile StudioTooth Whitening Academy and British Dental Bleaching Society, he has personally trained over 2,000 dentists in pain-free, safe and effective tooth whitening over the last eight years.

Jack Wilkens

Jack Wilkens is Chief Executive Officer of RevDia Corporation located in Miami. RevDia specializes in infectious disease point of care diagnostic testing and has recently launched a test for periodontal disease. Prior to RevDia Jack was Chief Operating Officer for Inverness Medical Innovations, now Alere. Prior to the COO role, Mr. Wilkens was the Managing Director of Unipath, a wholly owned subsidiary of IMI, Inc. located in Bedford, England. During this period he was responsible for Women's Health diagnostics and led the launch of the IMI's digital pregnancy test the world's first consumer digital diagnostic test.

Melonie Prebble

Mel Prebble has been a member of the dental industry for 20 years Mel qualified as a dental hygienist in 1995, she diversified her business into practice management consulting offering a range of in-house management and clinical dental strategies to help practices reach their ultimate goals. Mel is a national speaker in the field of comprehensive care, team building and dental hygiene-related topics and a regular contributor to dental journals. Mel sits on the Dentistry Awards judging panel and is past chair of the British Society of Dental Hygiene and Therapy London Region. In recent years, Mel attained a life-coaching diploma and is founder of Sound Performance Coaching. Her key strengths focus on team development, personal growth and empowerment.

Stanley Malamed

Doctor Malamed was born and raised in the Bronx, New York, graduating from the New York University College of Dentistry in 1969. He then completed a dental internship and residency in anesthesiology at Montefiore Hospital and Medical Center in the Bronx, New York before serving for 2 years in the U.S. Army Dental Corps at Ft. Knox, Kentucky. In 1973, Doctor Malamed joined the faculty of the Herman Ostrow School of Dentistry of U.S.C., in Los Angeles, where today he is Professor of Anesthesia & Medicine. Dr. Malamed is a Diplomate of the American Dental Board of Anesthesiology, as well as a recipient of the Heidebrink Award [1996] from the American Dental Society of Anesthesiology and the Horace Wells Award from the International Federation of Dental Anesthesia Societies, 1997 (IFDAS).

Gertrude Huss

Dr Gertrude Huss qualified from the University of the Witwatersrand, South-Africa in 1993 and, having been awarded the Sid Setzer Gold medal award for paedodontics, she joined a private dental practice in Johannesburg. On leaving South Africa she enrolled at the Eastman Dental Institute, University of London and successfully completed her DRDP.

In 1999 she moved to the Channel Islands where she took over a prominent established dental practice in Jersey. Following the success and the demands of her growing cosmetic practice, she acquired and created the exclusive Hill Street Clinic in 2008.

At the Hill Street Clinic she practices both cosmetic dentistry and non-surgical cosmetic procedures. She is internationally recognised as a prominent practitioner in the non-surgical cosmetic industry and is frequently invited to lecture in facial aesthetics and demonstrate her work at international conferences, such as IMCAS (International Master Conference of Ageing Skin) in Paris, WAAMC (World Anti Ageing Medicine Congress) in Paris and WAC (World Aesthetic Congress) in London.

Trent Smallwood

Trent is a motivated dental professional specialising as an advanced aesthetic dentist, with emphasis in comprehensive aesthetic rehabilitation. He is an international speaker in areas of comprehensive rehabilitation, Invisalign instruction, over-the-shoulder programmes, building wealth and practice development. His goal is to surround himself with like-minded individuals with the ideal of quality dentistry in mind.

Since 1997 Trent has been a Comprehensive Aesthetic Dentist at the Centre For Contemporary Dental Concepts in Tempe, Arizona where he practices 4 days a week. Since 2011 Trent has also been heavily involved in Lecturing on the International circuit. He also finds time to be Associate Editor of the Journal Cosmetic Dentistry, a Senior Board Member of the Academy of Comprehensive Esthetics (ACE) as well as president & CEO of a variety of entrepreneurial dental businesses.

Bill Robbins

J. William Robbins, D.D.S., M.A., maintains a full-time private practice and is Clinical Professor in the Department of General Dentistry at the University of Texas Health Science Center at San Antonio Dental School. He graduated from the University of Tennessee Dental School in l973 having completed a rotating internship at the Veterans Administration Hospital in Leavenworth, Kansas and a 2-year General Practice Residency at the V.A. Hospital in San Diego, California.

Dr. Robbins has published over 80 articles, abstracts, and chapters on a wide range of dental subjects and has lectured in the Untied States, Canada, Mexico, South America, Europe, the Middle East and Africa. He co-authored a textbook, Fundamentals of Operative Dentistry - A Contemporary Approach, which is published by Quintessence, and is in its 3rd edition. He has won several awards including the Presidential Teaching Award at the University Of Texas Health Science Center, the 2002 Texas Dentist of the Year Award, and the 2003 Honorary Thaddeus V. Weclew Fellowship Award from the Academy of General Dentistry, and the 2010 Saul Schluger Award given by the Seattle Study Club. He is a diplomate of the Federal Services Board of General Dentistry and the American Board of General Dentistry and is a past president of the American Board of General Dentistry. He is a member of several organizations including the American College of Dentists, the International College of Dentists, the American Dental Association, the American Academy of Restorative Dentistry, the Southwest Academy of Restorative Dentistry, the Academy of General Dentistry and the Academy of Operative.

Simon Cunnington

Simon Cunnington is a Diplomate of the American Board of Endodontics and a specialist in Endodontics UK (accepted onto the UK specialist list in 1999), as well as being a specialist member of the ESE.

He completed his undergraduate training at Guy's Hospital, UK and his graduate training at Northwestern University, Chicago, USA. After graduating he became an Associate Professor in the Department of Endodontics before returning to the UK.

He spent 10 yrs as firstly a Clinical Lecturer and then Senior Clinical Lecturer at the Eastman Dental Hospital, London until 1996 and was the first European to pass the American Board Examinations and the 2nd non-US Diplomate in the world.

Dr Andrew Chandrapal

Dr. Andrew Chandrapal qualified from Birmingham University and rapidly progressed to achieve further qualifications and training which form the basis of his special interests, namely dental cosmetics, bonding and management of wear. Andrew has trained to gain knowledge in all aspects of restorative disciplines which has led to a focus on periodontal-restorative interfaces and enamel/dentine bonding with etched porcelains.

He is currently the Programme Director for CCADS UK and sits on the Board of Directors for the British Academy of Cosmetic Dentistry. He also is a clinical advisor for Private Dentistry. Dr. Chandrapal is a long standing member of the American Academy of Cosmetic Dentistry, The International Team for Implantology, The Association of Dental Implantology and The British Society of Occlusal Studies. His practice is in Bourne End, Buckinghamshire, where he maintains an entirely private client base in general dentistry focusing on functional aesthetics, bonding and management of wear.

Prav Solanki

Dr. Prav Solanki, a medical graduate from Oxford University, is the founder of The Fresh Dental Marketing and the world's leading dental referral website www.cosmeticdentryguide.co.uk. He provides both online and offline marketing services to his clients as well as strategic consulting on enquiry conversion, online branding and online reputation management. His approach is to think out of the box and leverage opportunities for the advantage of his client network.

Outside of the dental industry Dr. Solanki provides business consultancy and online strategic services for two major private hospital chains and in the cosmetic surgery, optical, hair transplant, personal injury and health insurance niches.

Payman Langroudi

Payman Langroudi is Clinical Director of Enlighten Research. He is a co-founder of Enlighten and is still in part-time practice in Hampstead. He has been involved in teeth whitening research and product development for more than 10 years.

Gary Zelesky

One word that encapsulates Gary: PASSION. Gary's exciting, enthusiastic energy and explosive humour are definitely memorable, but it is his PASSION for life and the audience and his ability to connect with them in a way few do that makes Gary such a demanded speaker.

Gary started speaking back in the 1970's to a group of young people whom Gary was challenging to take their life to the next level. Gary's love for people and his desire to see them take their life to next level is what propelled him to speak to those in need of motivation and hope. One thing Gary understood all to well was the need for hope, as a young child Gary was abused by his alcoholic step father and abandoned by his mother. Regardless of the difficult surroundings that Gary found himself in, he also found, if you look-if you choose, there are also incredible human beings who do believe in you.

Zaki Kanaan

A dental surgeon with a special interest in implants and cosmetics, Zaki lectures and mentors colleagues on all aspects of those subjects. He sits on the board of directors of the British Academy of Cosmetic Dentistry, and has also gained diplomas in sedation and hypnosis. He is in private practice with his wife Dominique at K2 Dental in Fulham Palace, and also works at other award-winning practices such as Bow Lane Dental and The London Smile Clinic.

Nick Tasker

Nick has worked in the public and private sectors, including roles with dental design specialists. He is our lead on the suite of HTM regulations, clinical governance & CQC Best Practice. He combines his knowledge of practice life with solid business principles and is able to convey complex ideas in relevant industry language. Nick loves working with people to develop their skills.

Urs Brodbeck

Dr. Brodbeck is the chief dental specialist of Zahnmedizin Zurich dental center and a serving member of the Board of Directors of Zahnmedizin Zentrum Zurich Nord AG. He is specifically dedicated to implant rehabilitation and reconstructive dentistry.

Currently Dr. Brodbeck is a member of the Swiss Dental Association (SSO) and the Swiss Society for Reconstructive Dentistry (SSRD). He is an International renowned speaker for all-ceramic restorations, implantology and aesthetic dentistry. Dr. Brodbeck is also a servicing advisory board member of various companies within the dental industry.

Holger Zipprich

Holger Zipprich graduated with a Master of Science in electrical engineering from the technical university of Darmstadt. He has worked on various research projects and has several scientific achievements awards.

Currently Holger works at the Polyclinic Prosthetics department of the Johann-Wolfgang Goethe University of Frankfurt as a Scientific assistant.

Julian Caplan

Julian has been praised by his patients, not only for transforming their smiles, but also for changing their lives. Julian is a world-class dentist, with a wealth of experience in smile design and aesthetic dentistry. He has been lauded amongst his peers as being the "dentists' dentist", with a large portfolio of dentists as his patients.

Being a leading authority in cosmetic dentistry, Julian is on the Board of Directors for the British Academy of Cosmetic Dentistry, and is one of a handful of dentists in the UK that is a sustaining member of the American Academy of Cosmetic Dentistry. He has travelled the world, attending several courses to learn from the grandmasters of cosmetic dentistry in the States and all over Europe. He works alongside world-renowned dentist to the celebrities Dr Larry Rosenthal, mentoring other dentists to perfect their skills in smile design and cosmetic dentistry. He lectures in the UK and internationally on cosmetic and CEREC dentistry.

Ian Wilson

Ian pulls teeth faster than anyone else in Africa (allegedly)! After qualifying in 1987 from Edinburgh University, Ian was a Dental Associate with a number of NHS dental practices in the UK. He took part in several dental visits to developing nations during the 1990s - including Tanzania - where he met his wife Andie. Ian co-founded Bridge2Aid with Andie in 2002 and is the principal dental surgeon at Hope Dental Centre and the Clinical Director for Bridge2Aid's dental training programmes.

He is passionate about addressing the problems of access to Oral Urgent Treatment (OUT) and providing pain relief for remote communities, initially in Tanzania but encompassing other developing nations. He and Andie have four children and have lived in Mwanza, Tanzania since 2002.

Mark Topley

Mark leads the Bridge2Aid team, and is responsible for delivering the strategy both in the UK and Tanzania. Since January 2006 he has been working and living in Mwanza developing operations in Tanzania more extensively, and became CEO in January 2010.

As CEO Mark feels privileged to lead a talented and committed team. Working with both paid and unpaid staff in East Africa and the UK his job involves meeting the many volunteers and fundraisers who are part of the B2A family. Mark thoroughly enjoys his role as CEO is and feels very fortunate to have a job that makes a difference, achieving something he believes in and having the opportunity to live on the beautiful continent of Africa.

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 14 years. Chris combines long experience and deep expertise with the originality and independence needed to resolve the thorniest problems. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries.

Chris spent the first 17 years of his working life in the corporate sector and followed this with 23 years of self-employment. The different dynamics of both worlds have given him the valuable gift of knowing how to operate - and communicate - in both. In 1987 Chris was active in the establishment of the Institute for Financial Planning, an organisation representing the first fee-based Financial Planners; Chris specialised in working with small businesses.

Mac Suleiman

Mac qualified at the Royal Dental Hospital in 1980. His initial training was in oral and maxillofacial surgery and he was one of the first to receive a MSc in Implant Dentistry with a distinction from Guy's Hospital in London. Currently he has a private implant referral practice in High Wycombe, Buckinghamshire, is the Clinical Director of the Shakespeare Implant Society at Ashford Hospital in Middlesex, and is an Implant Surgeon in the Department of Periodontology at Guy's Hospital. He is also reading for his PhD. in Implant Dentistry within King's College London.

James Goolnik

James Goolnik is a practising dentist and founder of Bow Lane Dental a multi-specialist private practice in the city of London. He is past-president of the British Academy of Cosmetic Dentistry. His training company "Smiles by James" has trained over 500 Dentists and Hygienists in how to ethically and safely whiten their patient's teeth. His book 'Brush' about having an outstanding career in Dentistry, whilst having a life, is a bestseller on Amazon with all the profits going to Dentaid. He was voted the most influential person in Dentistry in the UK in 2011.

Andrew Dawood

Andrew Dawood lectures extensively in the UK and abroad on topics related to imaging, dental implants, and restorative dentistry. He also operates a centre for postgraduate education, and hosts regular meetings and seminars from the cavendishimaging.com premises in London, Oxford and Birmingham.

Andrew runs a restorative dental practice, where his work initially encompassed the full range of restorative procedures, but more recently, his time has been devoted almost entirely to dental implants, imaging, and surgical planning.

The need for exemplary imaging and computer planning for complex dental implant treatments led to the development of cavendishimaging.com, an imaging and surgical planning facility, which has operated as a freestanding entity for 15 years. Staffed by a team of scientists and 3D technologists cavendishimaging.com now provides imaging, computer planned surgical solutions, and rapid prototype models, guides, and craniofacial implants for implant and maxillofacial Surgeons and hospital departments around the UK.

Paul Holborn

Paul Holborn is a founding director of Blue Sky People Ltd one of the UK's leading Dental Recruitment Agencies and Co-Director of careers4dentists, the business behind the Dental Jobs Group. Paul has over eighteen years recruitment industry experience, seven of which have been dedicated to serving the dental profession, both in the UK and international markets.

Brendon Macdonald

Brendon Macdonald is Chief Engagement Officer at ApexSocial, a social media management agency specialising in dentistry and healthcare. ApexSocial forms one division of ApexHub, a digital marketing agency.

Using the philosophy, 'Content is King, Engagement is Ace... a winning hand!', Apex Social helps businesses to become ‘social’ through listening, engagement and transparency.

Following the social principles of passive brand building, customer engagement and a measured strategy allows users to broadcast and show greater interaction with your site.

It is this approach of ‘unmarketing’ which ApexSocial focuses on to help business brands promote and engage with their followers.

Brian Weatherly

Brian Weatherly graduated from Auckland University with a BSc in Computer Science in 1989 and joined Software of Excellence in the same year. He became CEO in May 2003 and has since led a dramatic improvement in customer satisfaction and retention, with independent research showing Software of Excellence now lead their markets in these areas. Brian led the sale of Software of Excellence to Henry Schein Inc in 2007 and today he is responsible for all of Henry Schein's international Practice Management Software companies which operate as wholly separate Henry Schein subsidiaries.

Seema Sharma

Seema set up her first practice in 1991, and expanded it into an award winning 6 chair multi-disciplinary Docklands practice in just 6 years, winning an Options "Women mean Business" award for growth, presented by Richard Branson.

Remaining at the helm of this high end specialist practice, over the following 10 years she established a small group of mixed NHS and private dental practices trading under the name Smile ImpressionsTM Each practice was carefully tailored to cater for it's local niche market - a family practice in a smart residential road near Blackheath, a busy high street practice in Horley Surrey and the original Docklands centre which continued to provide a full complement of services to both the expanding Canary Wharf business population and the local ethnically diverse population of Tower Hamlets.

In 2008 Seema Sharma and 3 dental colleagues, Vinai Patel, Lena Vakil and Sabena Bhuiyan won a fierce tendering process for a 10 year PDS contract at William Place NHS Dental Practice in Bow, East London. They developed a unique financial and business model for a 5 chair dental practice which would provide comprehensive preventive and routine NHS dental care including hygienist and oral health educator services.

Seema sits on several committees and steering groups at local and national level, and writes practice management articles for dental publications.

New Opportunities for Enhancement in the Aesthetic Zone

The aesthetic implant rehabilitation of patients with aesthetically and functionally compromised dentition frequently involves a multidisciplinary approach. The achieving of aesthetic objectives in multidisciplinary cases represents a considerable clinical challenge.

During recent years, treatment modalities and options have changed. From a surgical point of view, less invasive procedures are used in order to preserve soft tissue anatomy and minimise recession. Also, the design of implants and prosthetic components has changed in order to minimize bone resorption and soft tissue alterations. This lecture will focus on a new surgical and prosthetic approach in difficult aesthetic implant rehabilitations.

Occlusal Principles & Materials Selection for Predictable Aesthetic Results: The application of the "functional aesthetic matrix".

The baby boomers are coming of age. They represent a significant demographic with very special dental needs. They enter our offices asking to improve their oral health and their smiles. Many have done their online research and are requesting veneers, whitening and Invisalign. Our challenge becomes the restoration and repair of these smiles with plastic and glass, predictably and durably. The economy has influenced the mindset of the consumer and has resulted in more educated shoppers who put great value on having it done right the first time. Will they choose you for the investment that they are about to make?

The focus of this program is to create a perspective and illustrate, through lecture and clinical video, a protocol that is essential to creating predictable aesthetic results with modern ceramics. As dentists, we are flooded with the commercial hype from manufacturers about the latest and greatest materials and products. We are pressured by the allure and demand of dental aesthetics in our communities and by the media. Who are we to believe? How do we make the best decisions in materials and techniques that will help insure excellent results for our patients? What are the key ingredients to our success?

Learning Objectives:

• Understand the critical relationship between function and aesthetics
• Understand the 4 occlusal goals that ensure restoration longevity
• Learn the four key steps to creating predictable anterior restorations
• Designing exquisite provisional prototypes and understanding their importance in creating predictable ceramic restorations
• Understanding the key elements in lab communication
• Comparing the myriad of dental ceramics available today and understanding the properties inherent to each that will help us choose the best materials to insure our success
• Understanding proper preparation designs and when to use a veneer and when not to
• Understanding the elements of Smile Design relative to Global, Macro and Micro criteria
• Learning how to assess the restorations that are received from the lab and when to cement and when not to
• Understanding the critical steps in delivering beautiful aesthetic restorations

The Face of Cosmetic Dentistry today

In this lecture, Dr. Bob Khanna illustrates, with case studies, how the unique skills of a dental surgeon can be unequivocally maximised to combine the latest in surgical and aesthetic dentistry with state of the art non-surgical facial rejuvenation using Botulinum Toxin (BTX) and Facial Dermal Fillers.

From dento-skeletal support considerations to soft tissue augmentation of facial skin, lips, cheeks and noses, the result is a highly aesthetically enhanced patient. The functional and aesthetic aspects for the resolution of excessive gingival display (gummy smiles) and masseteric hypertrophy will also be discussed.

Indeed, the role and scope of a dentist has evolved as Dr. Bob Khanna has pioneered the way forward for all dental surgeons around the world to enter the broader arena of aesthetic medicine and has demonstrated beyond question, as it remains his belief, that dental surgeons are amongst the most competent and skilled professionals to undertake such procedures. With appropriate training, dental surgeons are perfectly positioned to combine their knowledge of relevant anatomy with their dexterity and adherence to good ethical, clinical practice so as to produce outstanding facial aesthetics in an often pain-free and predictable manner.

The lecture will be invaluable to experience aesthetic professionals as well as the total beginner. Above all this unique lecture is a highly positive, innovative and exciting insight into the world of facial aesthetics for today and tomorrow.

Minimal and No-prep Ceramic Restorations

This presentation will guide attendees though the stages involved in case selection, minimal preparation techniques and cementation of ultra thin ceramic veneers.

These types of restorations are much more in demand as orthodontic pre-alignment becomes more accessible and patients more educated on the risks of invasive cosmetic dentistry. Providing this type of restoration is becoming an essential skill for all dentists who provide cosmetic dentistry.

Learning objectives:

• Case selection for no-prep veneer cases
• Technical stages involved in ultra-thin veneer production
• Use of pre-alignment to make cosmetic dentistry less invasive
• Cementation techniques

Direct Anterior Composites

Direct resins in the anterior dentition can produce functional, highly aesthetic, long lasting restorations, which are conservative of tooth structure. However, with the rise of aesthetic dentistry in the media, the public as consumers are becoming increasingly discerning; they demand and expect the best.

Dr Smithson aims to unravel and de-mystify concepts such as shade selection and micro and macro-anatomy and pull them together with a simple step by step protocol which includes treatment planning, diagnostics, preparation, composite placement and finishing, allowing the average practitioner to achieve outstanding results on a consistent basis...time and time again.

What You Will Learn:

• Shade selection: De-mystify the science and use it as a practical day-to-day tool
• A simple, rapid, yet novel concept to make incisal edge shade and anatomy obvious and effortless
• How to harness anatomy to create optical illusions, which result in restorations which are invisible to the human eye
• Preparation design and instrumentation
• How to produce a rapid, inexpensive indirect mock up and silicone index to precisely determine lingual contours and incisal edge position
• How to handle class 4s, direct resin veneers, discoloured teeth and diastema closure; all illustrated with step-by-step clinical cases in a "cookbook" approach
• The creative use of opaque and tints
• How to layer resin to achieve lifelike incisal halos and effects such as crack lines and opacities
• A simple, effective finishing protocol to allow composite resin to mimic natural enamel

The presentation concludes with the demonstration of a class 4 MID restoration from build up and incremental layering to final finishing and polish. Dr Smithson presents all of this in HD via an operating microscope with commentary.

What can a specialist adviser do for you?

The majority of practitioners are involved in one practice purchase and one practice sale during their career. Even those looking to form groups of practices have to start somewhere. Why and how is goodwill generated? What is it? What should you pay for it?

From a vendor's perspective the name of the game is to package the practice for sale, perhaps to give it an aesthetic makeover? Certainly to ensure that it stands up to basic examination. Is it "fit for purpose" in the 21st century? For example, is it CQC compliance and HTML01-05 compliance? Is best practice achievable? Is there anything you can do to ensure that it would be?

From a purchaser's point of view, and more so than with general dental practices, is this one going to deliver for you? The fit between the purchaser and the vendor is key. Clearly many of the points addressed to vendors apply the other way round for purchasers. The valuation service and professional expertise of a sales agent can be invaluable in ensuring that the right price is paid for a practice that is suitable.

Selling a practice is a long game. For specialist practices it can be longer still in view of the need to get the fit right.

Be mindful of legislative pressure, for example CQC registration could take 3 months in itself even though the application can run alongside other aspects of the legal process. 6 months plus is becoming the norm for transfer of a practice, often longer if there is an NHS element involved.

Market your Surgery - Through Social Networking

Eight&four is a digital agency helping businesses large and small plan and build an effective online presence. Our social media session is for all businesses looking to get serious about utilising the phenomenon that is social media as a modern marketing tool.

As a digital marketing agency we are constantly getting asked about social media and how organisations can utilise it to promote their business. Is it a fad? Is it something we should get involved in? Exactly how do I use it?

As always, the evolution of technology transforms the way we live our lives. Consider some social media facts below:

• LinkedIn - increasing by 1 million new users every 10-12 days, at a rate of one profile per second
• Twitter - it's estimated that over 60m tweets are published daily or over 700 per second
• Facebook - while online, the typical Facebook user spends nearly 1 out of every 3 minutes on Facebook
• Did you know that 1 in 8 couples who married in the US last year met through social media?

With its explosion, naturally the business potential for this platform is huge, yet it has unfairly built a reputation within the industry as an untameable monster, with many businesses trying and failing to really engage with customers - and even losing face doing it.

This session takes a fresh look at the strategic management of social media for your surgery and will cover the following:

• The benefit of being truly engaged with your customers on social networks
• Creating the perfect profile: a practical guide to becoming social media 'literate' on the largest social networks - including Facebook and Twitter
• How to identify opportunities and evaluate the threats across social networks
• Streamlining your social media management
• How to measure the return for your business from your social media efforts

Olympic Web Marketing Secrets

Krishan Joshi - aka The Master and Internet Marketing Director at Dental Focus Web Design - packs over 10 years of experience into a world class LIVE demo of how to do-it-yourself: how to rank on Google Page 1 in less than an hour, how to spread word of mouth on a ratio of 1:100 in just 1 click, how to target your competition and (ethically) tell their patients and how to make sure your website is GDC/CQC/ICO compliant. Get ready to learn the most fascinating and remarkable ROI techniques in dental web marketing for 2012.

Rant, Rave or Recommend - Make the Patient Experience Your Competitive Advantage

Patients' pockets are tighter; they are more discerning about how they spend their hard earned cash. Understanding the value of the patient experience can provide ways for practices to prosper during tough economic times.

Research by Gallop indicates customers with a positive emotional connection to an organisation will spend on average 23% more than the typical patient. This supports the view that the whole patient experience needs to enhance and reflect your outstanding clinical excellence.

The simple truth is that patients have become more demanding, less tolerant of poor practice and in turn your efforts have become more transparent with the upsurge in online forums. Many of your patients are highly connected, 75% will look at online reviews and more than half of these will trust the advice of unknowns on forums over and above the practice website. Research commissioned by The Economist indicates that in the future competitive advantage will be driven by how well you compete on service.

This session will give you clear insights into building strong patient relationships and understanding key contact points together with some of the practical tools to improve your patient engagement.

Wealth Building

The Wealth Building Program is the essence of why we all have a dental practice. To create a profit using dentistry and crafting a financial dynasty outside of dentistry. How a practice is managed and how the owner / practitioner utilizes its profits is essential for future growth, expansion and eventual retirement. Control your future with sound principles that have enabled Dr. Smallwood to retire at the age of 39. Practice dentistry on your own terms and create the passion you deserve and desire in your own practice.

Creating financial dominion has substantial benefits and allows more freedom and choice. Learn about the multitude of distinct investments available and the power of investment diversity in and out of dentistry. The programme will touch on strengthening office efficiency, real estate, stocks, residual income sources, high and low risk investments, following your passion and maximizing your potential.

The Business of Dentistry - How to Compete in Today's Market

Dentistry is a service business where success is predicated on the perceptions of your patient base. Your team, your technologies, your location and environment and your message all serve to create a network of experiences for your patients. These experiences, in turn, help develop your differentiated brand and positioning in the market.

Branding is the dialogue you have with your patients and your community; the stronger the dialogue, the stronger your brand. Your brand is the personality, attitude, and the face by which you distinguish your practice from other practices. Your brand is not just your logo or your tag line; your brand is the high quality of products and services - "Exceptional Patient Experiences" you provide to the community. It is the tangible value perceived by your patients reinforced by the personalities of all who represent your practice. Every single interaction with someone associated with your practice is your brand. Collectively you are creating a network of experiences for your patients and consistency is critical for building trust and creating loyalty.

You must deliver on your positioning to reinforce your customer value proposition. A well-defined, well-positioned, well-managed brand creates the desired effect of favourable awareness that leads to preference. You NEED preference so people feel compelled to become loyal patients and refer your services to others. Word-of-mouth viral marketing is pivotal to organic growth for any service business.

Awareness of your practice is not the desired outcome... awareness of what makes your practice distinct, credible, and world-class is the outcome. Learn how you can leverage your team, your technologies and your clinical philosophies to differentiate your practice, build your brand and create a loyal patient base.

Productivity, Profitability and Performance; Applying Practice Management Data

In this seminar, Greg Clay uses the results obtained from Software of Excellence's THRIVE business programme to provide a thought-provoking insight into how practice management data can highlight practice under-performance. Based on data from real practices, this seminar will pose relevant questions and provide practical solutions which can be positively applied to drive productivity and set realistic targets in helping to achieve a practice's full potential.

Wesleyan Medical Sickness review the impact of pension reforms on the dental profession

The continuing changes to pension legislation have significant implications for dentists, particularly members of the NHS Pension Scheme.

Stuart Garlick, Area Manager for Wesleyan Medical Sickness, will summarise the following pension reforms that are likely to have an impact on dentists, both now and in the future:

• The generous terms of the NHS pension along with changes to the way pension benefits are calculated make it easier to exceed the reduced annual and lifetime limits than many members think. This can place dentists at considerable risk of receiving a tax charge.
• Proposed increases in contribution rates for the NHS pension could see many dentists paying more into their pension - it's important for Scheme members to gain an understanding of the value of their benefits whilst ensuring that any additional provision they are making for retirement remains a suitable option.

By attending this seminar, delegates will have a clearer understanding of the potential impact of the pension changes on their retirement planning and will be aware of the steps that can be taken to help achieve their plans for the future.

Learning objectives

• Gain an understanding of the basics of retirement planning
• Recognise the valuable benefits provided by the NHS Pension Scheme
• Gain an awareness of changes to pension tax legislation
• Be aware of future changes to pension legislation
• Be familiar with the concept of a balanced retirement fund

Implants - A Need for Education?

Implant Dentistry is a unique field with long lasting consequences. This discipline offers great benefits for our patients, however if practiced without adequate skills may result in considerable harm. Education and training therefore are fundamental to the practice of this field of dentistry.

The discipline embraces several facets - these include surgery and prosthodontics - which are indelibly linked. Therefore skills in basic oral surgery and prosthodontics are essential prerequisites to the practice of Implant Dentistry.

This presentation will address the educational and training programmes available. It will also briefly cover the training standards guidelines published by the General Dental Council and their impact on the profession. This lecture will also allude to the influence of the dento-legal environment in which we practice.

The main thrust of the presentation will be a focus on defining the surgical and prosthodontic skills required to practice both the art and science of Implant Dentistry to a level of competence as well as proficiency.

Where do implants fit in to a modern treatment plan?

Long-term studies have documented the success of dental implants in restoring function and preserving the integrity of the dentition. Patients have a growing preference to avoid further tooth destruction or to eliminate the need for dentures. They are also increasingly aware of the benefits dental implants can offer. As they have been shown to have a significant impact on quality of life. In addition, more and more practices have patients joining them with dental implants and the need for long-term maintenance is an important aspect of continued healthy function.

This presentation will explore these factors in providing patients with long-term solutions for missing teeth and function. The predictability of dental implants will also be discussed allowing the clinician to decide where implants fit into successful treatment planning.

Understanding Implants - Design & Surface

Dental implants have become an accepted treatment option for single and multiple missing teeth. High long term success rates and predictable clinical outcomes are now the norm and modern dental implant technologies have contributed to this evolution. Implant dentists now have a wide variety of dental implants, with varying thread and body designs as well as implant surfaces, to choose from. This lecture will outline the most important aspects of implant design to help clinicians make better choices for themselves and their patients.

Scanning & Planning

The widespread availability of Cone Beam Computed Tomography, and accompanying advances in 3D printing and CAD software technology have revolutionised the planning and execution of implant surgery.

A broad range of CBCT scanners are available, each with their own advantages and disadvantages. Various guidelines for the use of CBCT have been proposed, and will be outlined and discussed. Familiarity with implant planning software and access to 3D imaging makes implant dentistry more predictable, more straightforward, and more enjoyable. High resolution 3D imaging facilitates treatment in high-risk or compromised situations, and increases the predictability of treatment in the aesthetic zone.

3D modelling, in a virtual environment or with physical 3D printed models heightens the surgeons awareness of anatomical form and implant site topography, and facilitates a minimal access surgical approach for implant placement or grafting. An amalgation of imaging, modelling, and 3D printing technologies, guided surgery is a logical technological progression, with the power to completely transform implant surgery and prosthodontics. An appreciation of some of the factors which affect the accuracy of guided surgery will improve the outcome of treatment, avoid disappointment, and most importantly reduce risk.

The extraordinary technological resources that are now available to us will contribute to enhanced treatments for our patients, and more enjoyable and predictable implant practice.

Building Blocks - An Introduction to Implant Surgery

Following the assessment and planning of the prospective implant patient and after completing any extractions, the surgical phase will commence. This presentation will cover the basic principles of implant surgery, including:

• Key anatomical structures that need to be considered, planned around or avoided completely
• The importance of bone quality and methods of its classification, with the effect that this has on technique, with reference to the preparation of the osteotomy with the use of drills and osteotomes
• Primary stability of the dental implant and its effect on osseointegration, along with the current thinking and polarised opinions on this topic
• The myriad of surgical stent design along with the importance of their use in different types of cases

Building Blocks - An Introduction to Bone Grafting

The aetiology of alveolar bone deficiency is multi-factorial. Common reasons include periodontal disease, trauma, hypodontia and dental pathology. Following the extraction of teeth there is a variable degree of natural resorption of the underlying bone. This can be exacerbated by anatomical limitations to bone volume including the position and size of the maxillary sinuses.

It is important that this lost bone is replaced as part of implant treatment. Bone augmentation can be achieved by autogenous bone grafting and guided bone regeneration. Augmentation can be undertaken prior to implant placement to increase the bone volume or at the same time as implant placement.

Over the past decade, there has been an increased demand for aesthetic implant restorations. This had led to an increased need for bone augmentation procedures to improve the aesthetic outcome of treatment, and therefore this lecture will cover the following topics.

• Basic biology of bone healing
• The use of biomaterials for guided bone regeneration / socket preservation
• Intra-oral autogenous bone grafting
• Maxillary sinus grafting
• Complications of bone grafting / guided bone regeneration

Building Blocks - An Introduction to Fixed Restorations on Implants

This lecture will aim to de-mystify the restoration of dental implants and will cover the main types of fixed restorations used in contemporary clinical practice. The main clinical procedures employed will be explained including the use of implant or abutment based impression techniques. The use of pre-fabricated and custom abutments will be covered including the use of CAD-CAM patient specific abutments. The use of screw retained and hybrid fixed implant restorations will be demonstrated and discussed with respect to their main advantage of restoration retrievability with further discussion of the cementation of implant crowns and bridges. Basic occlusal concepts will be outlined as well as guidance on the adjustment and fitting of fixed implant restorations.

An Introduction to Removable Restorations on Implants

Removable implant prosthodontics, why would you undergo implant therapy and choose to have a removable solution?

This conundrum may at first glance appear to be somewhat contradictory, the aim of this presentation is to propose a rationale for each option and provide some structure for treatment planning with implant retained prosthetics for the edentulous and partially dentate patient.

The process starts with identifying the ideal prosthetic envelope, this information is vital for the treatment planning stages. Effective and reproducable clinical tips will be presented. Consideration of the available bone is assessed in conjunction with the ideal prosthetic position and implant number and position considered in light of this and other critical information. The various prosthetic options will then be considered and the crucial clinical findings discussed which direct the final outcome. Laboratory and clinical aspects of fabrication will be followed by insertion of the definitive prostheses, and maintenance.

Periodontal & Peri-implant Perspectives. Different, or the same?

With an ever expanding proportion of patients receiving implant therapy the management of peri-implant diseases is fast becoming an integral part of our practices. This presentation will focus on our scientific understanding of the aetiology and management of per-implant mucositis and peri-implantitis. The assessment of the health of tissues around implants, using periodontal parameters, is important in diagnosis so that clinical intervention can be applied at an early stage.

The pathological and histological features of the peri-implant lesions will be discussed and compared to those observed in destructive periodontal disease. The identification of important aetiological factors such as smoking and periodontal disease has an influence on our treatment planning as well as the strategies used in the treatment peri- implantitis.

An evidence-based approach to the maintenance of these conditions is essential. Although peri-implant mucositis is relatively straightforward to manage, the treatment of peri-implantitis has proved to be difficult and unpredictable where the treatment approach has been largely a surgical one. Although there is to date little consensus on the best approach a number of surgical techniques using both a regenerative as well as pocket elimination techniques have been reported on. These will be discussed together with the supporting evidence.

Dentolegal - What's Your Risk?

This presentation will highlight some of the dento-legal trends and recent legal developments in implant dentistry. It will also provide some practical suggestions for avoiding some of the most frequently encountered problems in the areas of case assessment, communication and consent and record keeping.

Think adhesion, not tooth reduction

Remaining dentin thickness correlates with subsequent need for endodontic treatment. By providing anterior veneers and "flat" posterior onlays, rather than crowns, remaining dentin thickness can be maximized. However a host of new clinical challenges result from this paradigm shift. This presentation will recognize the challenges and provide the solutions.

• Learning objectives:
• How axial reduction correlates with the need for endodontics.
• Preparing the ideal onlay prep.
• Retention form causes post-operative sensitivity.
• How to make temps on flat preps.
• Utilizing "Immediate Dentin Sealing" (IDS) to enhance results.
• How strong are veneered teeth, with or without previous restorations?

Quest for the best 'universal' bonding agent

Einstein said: Everything should be made as simple as possible, but not simpler. Unfortunately, in an effort to simplify, some simpler than possible dental adhesives products are being sold. Technique simplification, improved dentin bond durability, lack of post-operative sensitivity and excellent clinical results make a good case for using the best self-etching primer systems rather than etch and rinse systems. Sealing of cavity preparations can be remarkably different among products. Supplemental etching of enamel areas generally enhances results but may be impossible in certain cavity preparations without exposing dentin to undesirable separate etching.

• Learning objectives:
• How bonds in a generation can differ.
• Transforming light cure bonds into dual cure bonds.
• Performing optimal CAD-CAM restorations which bonds are required?
• Distinguishing when separate phosphoric etching is contraindicated.
• Bases and liners are probably obsolete, based on clinical trials.
• Rationale for materials selection by brand name

The Perio Restorative Interface - Putting the Teeth in the Middle of the Smile

Bill Robbins will demonstrate how to dynamically transform the periodontium to insure the most aesthetic restorative result, including topics such as root coverage, crown lengthening, forced eruption and orthodontic intrusion.

Providers of anterior restorative dentistry can no longer depend solely on the skills of the dental laboratory technician to insure a beautiful aesthetic result. The dentist must be responsible for preparing the 'landscape' to accept the beautiful restorations. This may involve lengthening or shortening incisal edge position and moving the gingival position coronally or incisally. This lecture will demonstrate how to dynamically transform the periodontium to insure the most aesthetic restorative result. Subjects presented will include root coverage, crown lengthening, forced eruption, orthodontic intrusion and black triangles.

Revalidating your Endodontic Technique

• There is a constant stream of research being published to encourage us to improve our understanding of the aetiology, pathology (pathogenesis) and treatment of apical periodontitis.
• It is important to assess these conclusions to produce valid alterations to our current techniques.
• Investigate the influence of bias.
• Discuss the importance of auditing outcomes.
• Propose alterations to the chemomechanical process utilised in the treatment of apical periodontitis
• Aim to optimise our ability to treat infections of endodontic origin, reinforcing our clinical confidence and enhancing the value of endodontic procedures to the benefit of our patients.

Invisalign and Veneers: the New Restorative Powerhouse

This innovative and fast-paced lecture will leave each doctor with an insightful look into today's various contemporary smile design techniques, exploring the intricacies of designing a beautiful smile, as well as pearls for performing simple to complex cases ranging from prepless veneers to combination case design (combining Invisalign technology with conservative veneer preparation) to conventional veneer smile design. Throughout the lecture, detailed concepts will be illustrated to aid the doctor in planning all phases of designing a patient's smile, including diagnosis, treatment panning, preparation design, provisional fabrication and seat appointment.

The tools & Illustrative resources will be developed and provided to aid doctors in creating unparalleled smiles for their patients. The style illustrated by Dr. Smallwood will show you exciting aspects of successful smile design not witnessed in other educational programmes. Dr. Smallwood's innovative, simplistic and systematic approach will aid all practitioners tremendously, from the newly qualified to the most advanced aesthetic artist. Dr. Smallwood will convey how to make your practice enjoyable, profitable and rejuvenated. The case presentation portion will aid the doctor and team in utilizing better techniques in closing larger cases more efficiently and effectively. You will have more patients say 'YES' to treatment.

Oral Cancer: An Emerging Pandemic?

There has never been a greater sense of urgency to adhere to close examination of the oral cavity for early discovery of mucosal abnormalities. The historic etiologic patterns related to exposure to alcohol and tobacco are being challenged by a more recently identified etiology being viral in nature and sexually transmitted. Both the medical and dental communities have been alerted to this emerging pandemic.

Oral cancer typically is discovered in late stages with a 5 year survival rate of 30%. Of those newly diagnosed individuals, only slightly more than half will be alive in 5 years. According to SEER data, survival rates increase to 80 - 90% when discovered in early stages.

The supportive role and critical responsibility of the dental professional is an integral component of early discovery. The extraoral and intraoral examination will be reviewed as well as an introduction to an innovative device recognized by the World Health Organization to address this global health concern. Discover how our profession is positioned strategically to make a powerful impact on this insidious disease. Early discovery is key!

Learning Outcomes;

• Understand critical statistical information regarding oral cancer that every dental professional needs to know
• Discuss compelling information supporting the emergence of an atypical sexually-transmitted profile
• Identify the dental professional's role in early discovery of mucosal tissue changes and potentially life-saving outcome
• Recognize the critical components of a comprehensive extraoral and intraoral examination
• Compare and contrast the value of adjunctive screening methods to compliment the white light examination

Power Hygiene in the Aesthetic Practice

For so many practices, hygiene is a non-productive and non-profitable department and can lead to frustration for the dentist in today's economy. This programme will teach unprecedented designs that will mould the hygienist into a profit generating element of the practice. Case acceptance, advanced diagnosing and extraordinary dialogue with patients and maximizing hourly efficiency during a hygiene day is paramount. Learn to propose all of the services your practice has to offer, without feeling like you are selling... only educating your patients. Create an environment where the hygienist can average over $2000 per day, minimum, and have fun achieving it!!! Create a platinum level experience for the patient.

Learning objectives:

• Detailed illustrations of soft tissue protocol and development of the ultimate soft tissue program
• Diagnosing intra-orally and utilizing advanced radiograph techniques to detect pathology not normally observed
• Learn skills of how to simulate the perfect hygiene appointment, have successful case acceptance, how to maximize chair time with patients and work less, yet produce more
• Learn to effectively communicate with office team members and patients, to create the "perfect dental experience" for the patient.

The Mastery Series on Power Case Presentation

The Mastery Series on Power Case Presentation Was established to aid the doctor/team in helping the patient in their understanding of the treatment suggested and accept the treatment as a result. This is a Beginning to Advanced Programme to help the dentist and office Team maximize its potential in Case Presentation. The goal of this Program will be to explore the inter-workings of Case Presentation. Case Presentation is an art and that 'craft' will be explained in detail. The Program will include:

• Explanation of the subtle nuances of Case Presentation.
• What NOT to discuss with patients or what will drive them away.
• How to engage with the patient to enroll them into treatment.
• An in-depth look at the verbal and non-verbal cues.
• Discussion of Open-ended questions vs. close-ended.
• Utilization of hygienists to educate the patients.
• Patient interview to maximize patient understanding.
• Getting the entire team onboard to Practice success.

Caring For The Smile Makeover Generation - A Look at Managing Our Ageing Population and Their Restorative Work

Minimally invasive aesthetics are all the rage now. Heavy prepping for large porcelain restorations is all but gone in modern dentistry and many say good riddance. But, we as a profession have a duty of care to the patients who had smile makeovers with heavy veneer and crown work, early implant placement and heavy prosthedonitcs. This talk will look at our ageing population, some of the age related issues we need to consider and managing the older aesthetic restorative cases to maintain optimum oral health.

Implementing Change for Success

Darwin said it best - "It is not the strongest of the species that survive, nor those most intelligent that survive, but those most adaptable to change"

To be at the cutting edge of dentistry we need to change as the evidence dictates and extend our working scope. This is not always easy in a full running clinic. This helpful talk will give you the plan you need to drive change in the practice in an organised way. This could be a simple addition to your clinical working or a complete overhaul of practice policy; either way this lecture will provide a template that will be useful to all the team.

The Importance of Good Magnification & Lighting for Optimum Working Conditions

Rob's presentation will emphasise the importance of using good Magnification and Lighting, which is set to become an essential part of the hygienist and therapists armamentarium. The awareness has grown tremendously over the last 10 years as to the importance of incorporating correct Loupes and Light systems as part of your mainstay every day equipment when working.

Rob will highlight the two most important reasons for investing in loupes with Focus on Posture and being able to improve the quality of your work by being able to see more. With such a wide range available we will be looking at what you should look for when investing in Magnification from different frame choices to the magnification most suited to your work.

21st Century Essential Screening

Michaela's presentation will focus on the latest developments in direct screening techniques which can be included in the hygienists range of practice. With the increasing likelihood of Direct Access, the emphasis of the hygienist role is set to change and now is the time to look at how it can make a difference to dentistry.

As the dental profession becomes further aimed towards prevention, the tools to be able to detect periodontal disease and oral cancer become invaluable. Early screening and diagnosis can make all the difference to further treatment plans and holistic health.

Michaela will be presenting new screening tools available to the dental professional with up to date research and ways to incorporate the latest technology into clinical practice. Recent developments in salivary testing, which can be performed at chairside, can prove a vital part of assessing periodontal problems before they have even become active. Utilizing this simple test, sigA levels are detected in the saliva to indicate that antibodies to the two main causative bacteria, Aa and Pg, are present indicating active periodontal infection. This can be an ideal tool not only for diagnosis but also as a patient motivator.

The mortality rate for oral cancer has not decreased in decades. Now with direct tissue fluorescence visualization technology it is possible to enable the practitioner to detect early signs of potentially malignant and cancerous lesions. These screening process are easy to undertake enhance any patient initial assessment. Prevention is better than cure.

The Human Spark of Dentistry

Just think what could happen to your practice if you had the relational tools to bring energy, passion, motivation, inspiration, resiliency and renewed vision to your dental team every day? The Human Spark will go to the heart of the dental practice and ignite a new sense of passion and purpose for all those who attend.

The power team of "Mr. Enthusiasm" Dr. Mervyn Druian and the "Passion Expert" Mr. Gary Zelesky will be facilitating this one day seminar, which goes beyond a dental lecture to a life changing experience.

If you have breath and a desire to take your life and the practice to a new level you must attend. Doctors, all team members and yes even your spouses will want to experience the energy, humor and insight of relational dentistry.

Subjects covered will include:

• The power of relational dentistry and how to receive more clients through the front door
• The 6 Office Power Zones: How to discover and empower the 6 critical areas of every dental office
• The Law of Case Acceptance: How to create higher levels of belief, trust, confidence and synergy within your team and clients
• The 4 "P's" of the Practice: How to maintain Passion, Productivity, Profit and Pleasure in the team
• Recession Proof Your Practice: Learn about high producing practices, whatever the financial climate

Communicating With Impact! The Silent Power of a Great Team

In our new and changing economy, here is what is certain: a smart, experienced team, a focus on excellence in quality care and an ability to powerfully communicate. A powerful team has the ability to drive a business to the top! Positive communication and support for one another through day to day challenges and opportunities of working in today's dental practice is key. Through the effective handling of the most common challenges such as last minute cancellations and insurance-driven thinking, learn how to re-energize your practice and enjoy your chosen profession.

Join Jo-Anne Jones, one of Dentistry Today's 2012 Continuing Education Leaders for a humorous and insightful look at today's dental practice and be prepared to emerge refreshed and empowered to handle the day to day challenges and opportunities. A must for all team members!

Diagnosing "Active" Infection in Periodontal Disease

• Why Point of Care Salivary Diagnostics
• RevDia's approach to identifying active infection
• Key bacterial species in Periodontal Disease
• Concept of Virulent behavior of Pathogens
• Measuring immune response to periodontal pathogens
• How to use this approach as aid to diagnosis in the dental practice

Power Bleaching Vs Home Bleaching

There is a lot of debate among the academic dental community on the merit of performing power bleaching if the protocol of power bleaching is always followed by a home bleaching treatment. Do we really need to offer power bleaching to our patients if we could achieve good results from home bleaching?

By attending this lecture you will understand the science of both power and home bleaching and when to utilise either, or both, of these treatments for our patients. You will not only benefit from watching a live demonstration of power bleaching but also experience the changes taking place during a power bleaching process.

Profitable Perio for the caring Practice

Many practice management gurus believe seeing a patient four times a year is the solution to practice profitability - Wrong!

The person coming for care needs to have their periodontal requirements resolved before any treatment is undertaken, often this is more than just scaling and polishing.

This presentation links periodontal disease with 13 systemic conditions. Etiology, diagnosis and classification of periodontal disease is dealt with by Mervyn. He will help you develop your own niche "fresh breath centre" in your practice. Various treatment modalities to achieve optimal dental health will be reviewed too. Finally, Mervyn will share his unique expertise in case presentation as well.

Rules of connecting

Discover the habits of highly effective communicators. Develop your thinking, communications, language and behavior to increase productivity, team work and most of all the bottom line.

Have you ever asked yourself why that one got away? Is there something I could have said or done for a positive outcome? Would you like your patients to be asking you for the solutions?

Learn the secrets to understanding and connecting with people. See how to integrate everyday language into the ultimate patient experience.

Every team member can develop their ability to connect with others. This high energy presentation promises to deliver the secrets of the successful.

Join Melonie to:

• Learn the keys that help you connect
• Discover ways to influence in a kind, friendly relaxed manner
• Understand what questions to ask
• Develop your confidence and credibility

What's New in Local Anaesthesia: Drugs and Technique

Local anaesthetics are the most important drugs in dentistry, allowing us to perform traumatic procedures painlessly. Significant advances in the art and science of pain control have occurred in the past decade. In the first session Stanley will review many of these, including the drugs, starting with a review of the "old" followed by discussion of the "new".

Buffered Local Anaesthetics - the local anaesthetic 'ON' switch - the ability to produce pulpal anaesthesia in under 2 minutes; a more comfortable injection and more profound anaesthesia, through the chairside addition of sodium bicarbonate solution.

Phentolamine Mesylate - the local anaesthetic 'OFF ' switch - residual soft tissue anaesthesia (STA) persists for many hours following completion of dental treatment. Though often of little consequence, residual STA leads to increased risk of self-inflicted soft tissue injury (e.g. chewed lips or tongue) as well as increasing the risk of low blood sugar reactions in diabetic patients. Through post-treatment administration of the local anaesthetic reversal agent, phentolamine mesylate, significant decreases in the duration of residual STA are noted.

Computer-Controlled Local Anaesthetic Delivery (C-CLAD) - The ability to provide painless dentistry includes the ability to administer local anaesthetic injections painlessly. Patients consider this to be the most important factor when selecting a new dentist. C-CLAD allows painless delivery of LA in almost all situations. Is the mandibular block passé? - Providing profound anaesthesia in the mandible is frequently a vexing problem. Alternative techniques are available and will be discussed, including the Gow-Gates mandibular block, Vazirani-Akinosi mandibular block; intraosseous and periodontal ligament injections and mandibular infiltration using articaine HCl.

Trent Smallwood: Hands on workshop on Posterior Composites

Posterior Dentistry has changed tremendously over the years and now with the technology available to us we, and clinicians, are better able to address the rigorous demands posterior occlusion and aesthetics puts on us. We are now able to have a straightforward predictable result all while maintaining occlusal harmony. Dr. Smallwood will illustrate and demonstrate a hands on program for the clinician to be able to place posterior composites in a systematic fashion.

You will enjoy Dr. Smallwood's efficient methodology and systematic approach to placing Ivoclar's Posterior composites. The program will be utilizing a step by step approach and 'hands on' platform to familiarize the attendees with these new innovative materials. At the completion of the Program, the dentist will be able to place posterior composites effectively and efficiently and all while understanding the basis of this very important dental practice builder.

Julian Caplan: Cerec lecture & demonstration

The buzzwords at the moment are minimal intervention. Few can argue with this standpoint but you still have patients who have wants, desires and even , dare I say, demands! How do you provide long term restorations that are aesthetically of a high enough standard to satisfy your most discerning patients? What are the factors that you need to consider? What current research do you have to back up your decisions?

This lecture will address these issues and show you how modern computer aided design and computer aided manufacture (Cad/Cam) technology utilizing the Cerec System can help you achieve these results whilst limiting the damage to the patients existing teeth. An example of a non- preparation case will be shown to illustrate the computer techniques used to re-create a patient's smile.

Other questions that need to be asked are:

• What factors do you need to detail in your initial assessment?
• Which are the best materials to use?
• What is the current science to provide the best bond?

The current research will be presented to allow you to be up-to-date. whilst opening your eyes to the very real possibilities of Cad/Cam technology allowing you to achieve smile changes in one visit.

Learning outcomes:

• Understand
• How Cerec technology can simply recreate a smile
• Initial case assessment requirements
• What are the materials recommended to restore a smile
• How to successfully bond your restorations

Passionate about Dentistry?

James Goolnik and Seema Sharma will inspire you with this session on Heart Your Smile and aim to achieve the following learning objectives:

1. An appreciation of what Heart Your Smile is really about
2. An understanding of what the community has got to do with you
3. Practical advice on how to shape your own success

"It'll be all-White on the night"

This Live Demonstration of the Zoom! Procedure will take you from A-Z of the whitening process. Although it is thought that power whitening is simple to do, it is however, very technique sensitive. You will be shown many hints and tips to ensure a predictably good result every time. During the procedure, attendees will be able to ask ANY question about any aspect of the whitening process or teeth whitening in general.

Bill Robbins: The Global Diagnosis

With the increased emphasis on interdisciplinary treatment in recent years, the deficiencies associated with traditional methods of diagnosis and treatment planning have become more evident and problematic. Historically, the treatment plan was primarily dictated by information provided by study casts which were mounted on a sophisticated articulator in centric relation. At that time in history, the primary tools available for treating the complex restorative patient were functional crown lengthening surgery and increasing the vertical dimension of occlusion.

The treatment plan was simply based on restorative space, anterior tooth coupling and resistance and retention form of the final preparations, with no focus on placing the teeth in the correct position in the face. Practitioners did not have access to advanced periodontal, orthodontic and orthognathic surgical tools that are currently available. With the advent and common usage of these new treatment modalities, the historical method of diagnosis and treatment planning is no longer adequately serving our profession. It is the purpose of this course to provide a systematic approach to diagnosis and treatment planning with a common language that may be used by the orthodontist, periodontist, and oral and maxillofacial surgeon, as well as the restorative dentist.

• Global Diagnosis
• Communication with specialists
• Principles of Esthetics
• A systematic approach to facial, esthetic, and functional diagnoses
• Short or Hyperactive Maxillary Lip
• Altered Passive Eruption
• Dentoalveolar Extrusion
• Skeletal Deficiency
• Combination

The Importance of Case Selection by Demonstrating the Key Elements Involved in Mechanically Preparing Root Canals

The course will emphasise the importance of case selection by demonstrating the key elements involved in mechanically preparing root canals. It will provide an understanding of how rotary NiTi files can facilitate preparation and demonstrate their limitations.

The course will explain recent modern advances in file design & how these improvements provide for a safer more efficient technique.

It will show the importance of cleaning of the whole root canal system to eliminate the aetiological factors involved in the development of apical periodontitis and how to fully prepare the system so it can be obturated with the "Continuous Wave of Condensation" to prevent recontamination.

Enlighten Fluorinex Certification

• This session is suitable for dentists, hygienists and teams
• Enlighten is the only teeth whitening system in the world to guarantee results
• Get all the information you need to start your first case from the founder of the company
• Fluorinex deep fluoridation is set to change preventive dentistry for ever - the whole 10 minute treatment can be carried out by hygienists
• Learn how to get the maximum benefit for your patients and your practice

Online marketing master class

The world of marketing has changed. This session will show you immediate steps that you can take to take your cosmetic dentistry marketing to the highest level. The latest scientific techniques for maximizing website visibility and conversion will be discussed with particular reference to the best performing sites on the web.

Dr Solanki will also demonstrate how to take initial contacts all the way through to treatment plan conversion, continuing the workflow from the website through to the initial contact and favourable end result.

Finding the key points in creating functional and aesthetic direct posterior restorations using composite resinOnline marketing master class

The aim is to find the key points in creating functional and aesthetic direct posterior restorations using composite resin.

• To understand the concept of layering and characterisation
• To find methods of achieving predictable contact points
• To understand anatomy so that occlusal adjustment is not required
• To have an understanding of renemal nano (by cosmodent) as a premium product in direct posterior composite restorations

The use of composite resin needs no introduction. In recent years, we have seen advances in technology and quality of these products rise to a new level. This allows the clinician to produce life-like restorations that are in harmony with nature in a predictable and minimally invasive fashion. This lecture is designed to bring a simplified approach to reproducing nature and creating functionally aesthetic posterior composite restorations with the general practitioner in mind. We will be achieving such restorations in time scales familiar to general practice and create restorations that will not only impress patients but also provide a functional and productive means to your daily practice.

Secrets of top performing dentists & teams

There are some characteristics that all high performers have in common. Some are born with the innate ability - but most learn through experience and education.

Gary will go through how these characteristics can be learned with particular reference to Dentists, Dental Teams and Dental treatments focusing on psychology, communication and team building for dentists, their teams and their patients.

His wealth of experience, in helping some of the world's outstanding clinicians to stay at the top with his inimitable style is not to be missed.

An overview and update on facial aesthetics with a live demonstration

This presentation will focus on an overview of the whole face and how you can approach treating each individual patient you see differently. The presentation will look at the scientific background of the Juvederm range and the new Juvederm Voluma with lidocaine.

A demonstration will follow the educational lecture to allow the attendees to see upfront how to use the Juvederm range and Juvederm Voluma with lidocaine.

"To Whiten or Not To Whiten....That is the question"

Whitening is still unfortunately shrouded in mystery. Are we or aren’t we allowed to do it? The easing of the rules by the GDC now allows "Dental hygienists and dental therapists to carry out tooth whitening on the prescription of a dentist, if they have the necessary additional skills."

Although whitening is often considered as the entry level treatment for many patients, both hygienists and dental therapists must be able to show that they have undergone appropriate training in these techniques.

This Course will give you the additional training you need to fulfil the GDC criteria and give you the confidence to carry out whitening procedures on your patients with predictable results.

You will be taken from consultation to completion of the whitening process including consent, shade taking, photography, taking impressions, making models and whitening trays.

"It'll be all-White on the night"

This Live Demonstration of the Zoom! Procedure will take you from A-Z of the whitening process. Although it is thought that power whitening is simple to do, it is however, very technique sensitive. You will be shown many hints and tips to ensure a predictably good result every time. During the procedure, attendees will be able to ask ANY question about any aspect of the whitening process or teeth whitening in general.

You only get what you give!

How to Attract and Retain World Class Patients and Team Members through Your Relationship with Bridge2Aid

How partnerships between UK Dentists & Bridge2Aid's programmes in Developing nations can contribute to your practice Corporate Social Responsibility Strategy and build your reputation.

• How participation in our programmes can bring lasting impact to your dental team's development.
• How individual engagement contributes to your leadership and personal development.
• How short term volunteering makes a long term difference.

Total Facial Sculpting Masterclass

Dr. Bob Khanna was one of the first dentists in the world to venture into facial aesthetic procedures. He has pioneered many new non-surgical facial revitalisation techniques and has developed the art of 'total facial sculpting'. In this 'not-to-be-missed' session Dr. Khanna delivers a comprehensive master class in non-surgical face lifting using botox and dermal fillers.

Contemporary dental implant systems: Clinical, biological and mechanical aspects

Restorations in the anterior, aesthetic zone present significant challenges in both the surgical and prosthetic phases of implant dentistry. Titanium has been established as the material of choice for endosseous implants resulting in a high degree of predictability. Many types of implants require trans- mucosal abutments to retain implant restorations. Ceramics may be the ideal material to replace natural teeth, while most transmucosal abutments are made of titanium.

Ceramics may also be used as abutments in implant restorations. This combination of ceramics for abutment and crown should provide better translucency for the implant restoration than is available with metal abutments and porcelain fused to metal crowns. Customized as well as standardized emergence profiles may be obtained with ceramic abutments. Both will help to fulfill a predictable and consistent concept for successfull implant restorations.

This presentation will address the surgeons as well as the prosthodonists. New information on the implant- abutment-interface and their clinical consequences will be discussed as well as important considerations on the use of all-ceramic abutments.

The 'Social Business' Gap! The Dental Practice Social Media Blueprint, to Avoid Getting Stuck on the Wrong Side!

Social networks are a great and easy way for you to communicate with your potential customers. Nowadays the buyers set the ground rules on when and where they will engage and increasingly turn to trusted third parties for education (including via blogs, twitter and other social media) This means your business must develop an integrated social media strategy which identifies where potential patient conversations are happening and effectively uses various digital channels to acquire, convert and retain patients.

In this presentation we will focus 20% of our time on the ‘whys’ and 90% on ‘hows’, and will cover the following topics.

• What lies ahead in 2012 for social media for business?
• What a social business is & what the benefits are?
• Finding breathing room in an overcrowded social network
• Must have social media tools for dental practices
• 8 tips on how to optimize your Facebook timeline for pages

How To Increase Your Practice Turnover Through Best Practice Marketing

Which marketing strategy is best for your practice? Do you know what your patients respond to, who to target and when? Can you accurately measure the cost of acquisition? There is no such thing as a 'one size fits all' marketing plan. From one practice to another the demographic will change and with it so should its marketing strategies. In this lecture you will come to determine which marketing strategies are viable for your practice, and which are not.

Nigel will cover everything from 'old hat' marketing techniques such as direct mailing right through to websites, search engine optimisation and more avant-garde practices such as social networking with Facebook, Twitter and LinkedIn and, crucially, how to best take advantage of mobile marketing.

At the very heart of this lecture is 'marketing that you can measure'. With Nigel's help, you'll learn the latest methods for tracking profitability, not just for your online activity, but also general advertising, such as Yellow Pages; if you can't measure your return on investment (ROI) how can you know where to best invest your marketing spend? At the end of the session you'll be fully conversant with the latest marketing activities, have identified which your practice should be using and, more importantly, how to track and measure their profitability.